While we’re helping Realtree replatform and redesign their site, they approached us with another project: help launch their new Max-7 camo pattern.

After the new pattern as announced at the Delta Waterfowl Duck Hunters Expo, Realtree needed a way for enthusiasts to get a closer look. SCS stepped up to create a mobile-focused site where Duck Hunters around the world could immerse themselves in the Max-7 products, and the marshes and waterways that inspired them.

Clickable camouflage and explorable maps also allow visitors to examine the new shapes, colors, contrasts, and vegetation that went into Max-7’s fresh designs.

Central to duck-hunting and the Realtree Max-7 camouflage is the “X” - the optimal spot where hunters create their hide and wait for birds to fly overhead. Just like Realtree’s new Max 7 camo pattern allows hunters to find their ‘X’, SCS incorporated the X as a central design element in the site.

Seamlessly integrated photo and video content with hunter-influencers also allowed visitors to see the new products in the wild before getting their hands on them.

SCS worked to synchronize the site launch with this year’s announcement at Delta. Since the site went live this week, duck hunters from North America, South America, Europe, and Australia have accessed the site to get their first look at the Max-7. The result has been a site that finds the X for us, Realtree, and enthusiasts.

With economic uncertainty on the horizon, how can technology and creative innovation help brand marketers cut through in 2022 and beyond? Join us for a panel with Orange County’s advertising leaders to see how technology and creativity are forging new paths for business in SoCal and everywhere else.

Our Tech & Transformation panel will be led by agency and brand marketing experts, including representatives from SAP, Giant Bicycle, and Innocean. Equipped with extensive knowledge of traditional and emerging media, these local leaders will unpack how new tech and innovation impact marketing at home and the world over.

Got questions about how to incorporate emerging tech and creative innovation into your business? So do we. Join us online or in person for the Tech & Transformation panel! Learn about new creative and technological possibilities as well as their potential to transform marketing at home and abroad.

How do you achieve luxury and prestige on a budget? SCS helped the 75-year-old @baldwinhardware brand come to life as a more global, modern, interior design vanguard by producing Obsession is Good in Bogota. The beautiful people of Colombia brought creativity, passion, and an inspired design focus, stretching marketing budgets farther. #wearescs #brandtransformation Link in bio.