Thank you @adexchanger for choosing True Love: Just a Swipe Away as a finalist for Best Commerce Agency Services! Two years ago, we accidentally ran Aaron’s ads on dating platforms and saw a massive jump in activity among younger age groups. In response, we ran a Valentine’s Day campaign that mimics Dating App functionality to help customers rent to own their perfect match. We’re so proud of the results this work created for our client and it goes to show sometimes accidental insights drive the best campaigns.
SCS’s Sr Director Innovation Sean MacPhedran’s feature op-ed in @adage today – Artificial Intelligence and Creative Marketing: How Brands and Agencies Should Experiment – is a look at how AI can be leveraged now in creative development, and the unique POV that AI engines bring to brands.
Our work isn’t just exploratory, at SCS we have integrated AI into our creative work, from idea generation to creating entertainment key art to writing an article for Forbes, it’s clear that AI is going to make an incremental impact in how we think about brand creativity in the future.