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AGENCY NEWS

Netflix debuts livestreaming with Chris Rock special

March 14, 2023
Near the end of his Netflix stand-up special, Selective Outrage, Chris Rock got to the point by addressing the now-infamous slap, when Will Smith attacked the comedian live on stage at last year’s Oscars ceremony over a crass joke about his wife, Jada Pinkett Smith. It was one of those unscripted moments that only live television can deliver, for good or ill.

Digital-First Consumers Drive Growth In Social Commerce

March 14, 2023
More than a quarter (27%) of U.S. consumers said they’ve permanently shifted their preferences to online shopping over going to a store.

How first-party data is transforming the open internet

January 5, 2023
The infrastructure of the internet is changing as advertisers embrace new, post-cookie...

Happy Holidays From Santa’s AI-Generated ‘Brother’

December 15, 2022
Crashing a deadline on its annual holiday greeting card, this agency's creative...
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Featured Case Studies

Kwikset

Kwikset

Brand Equity Campaign

Baldwin

Baldwin

Integrated Campaign

OSDB

OSDB

Digital Product Development

Mothers F1

Mothers F1

"Formula 1" Media Partnership Solution

Automotive

With over 30 years of experience and legacy in the industry, we reach fans through deep-rooted insights

Youth & Family

We identify how to get moms, dads, and kids excited to engage with our brands and become part of the family

Lifestyle

Aspirational and people-driven, we love telling stories that are authentic and relatable to our audience

Tech

We’re constantly seeking opportunities to expand the relationship with our audience through innovative experiences

CPG

Consideration begins at first glance, so we make packaging, branding and tone of voice a priority to all our CPG clients

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#SOCIAL ACTIVITIES

@nirvanasuper collaborated with SCS for a rebranding initiative aimed at making a name for themselves in the highly competitive functional water market. SCS helped them create a new identity and packaging that emphasizes their secret ingredient known for enhancing muscle growth. Read the full case study at link in bio.
We're thrilled to have been a part of @nirvanasuper rebranding initiative. The newly rebranded products, now called Nirvana SUPER™, come in various vibrant flavors and feature new striking designs built by the SCS creative team. Read the full case study at link in bio.
Introducing Nirvana SUPER™! SCS worked with the @nirvanasuper team to launch their rebranded product at the Natural Products Expo West this past March. The team's new booth was eye-catching, featuring the same vibrant color scheme that was used in the product's packaging redesign. Attendees had the opportunity to enjoy drinks, take pictures, and enter for a chance to win custom bobbleheads. Both industry professionals and consumers were drawn to see Nirvana's impressive new brand identity. The booth's activation resulted in captivating videos and generated millions of connections. This is only the beginning of our journey with Nirvana SUPER™. Read the full case study at link in bio.
Meet the new and improved SCS. By combining with @Contobox, we’re integrating our media strategy and creative services with a powerful machine learning personalization platform to redefine e-commerce performance. Read the full release at link in bio.
The move is part of SCS’s goal to drive higher performance and improved outcomes for advertisers and clients in the digital marketing landscape. With this combination, we're confident that our digital ecosystem will drive value for shareholders to and grow brand business like never before. Read the full release at link in bio.
"As a retail activation company that helps brands sell-through and drive e-commerce performance, the @Contobox technology platform combined with the SCS blend of media strategy and creativity is going to offer retailers and Direct-to-Consumer brands a full-service solution that improves ROAS, increases engagement and loyalty, and lowers the cost of marketing." says James Schiefer, Founder & CEO of SCS. Read the full release at link in bio.
When @realtreeoutdoors wanted to create a new website that would be impossible to miss, they chose SCS to develop a groundbreaking experience that combines brand and commerce, bringing brand storytelling to the direct-to-consumer experience. Read the full case study at 🔗 in bio
For @realtreeoutdoors new site, every piece of content, every page and every point of engagement was created and evaluated by SCS in order to create a new UX that capitalized on the power of the brand story to inspire and sell. Read the full case study at 🔗 in bio
Designed to adapt, @realtreeoutdoors new digital home brings the best of the brand to everyone. From the traditional hunting demo to emerging audiences that are embracing camo in new ways, Realtree is primed to engage and inspire customers with easy to find products designed to hide in real life. No matter who discovers and rediscovers this storied brand, customers will be greeted with a brand-new face for all to see. Read the full case study at 🔗 in bio
Although it may seem like DALL·E is still bleeding edge, the AI arms race is moving at a blistering pace. Major brands are now looking for AI integrations to produce inline ads using not much more than text prompts. From Runway ML's new text-to-video tools to photo animation platforms like D-ID, AI is moving from static visual art to motion; all before many could kick the tires on DALL·E 2.

🔗: Learn more at link in bio
Recently, Bill Gates declared AI is “the most important advance in technology since 1980. Businesses will distinguish themselves by how well they use it.”

The world listened and so are we. SCS is test-driving all new tools and developing creative processes to use them for brand advertising. Our most recent pilot leveraged ControlNet and Kaiber AI platforms to create over 120 AI-generated images and animation in a large collaboration between SCS staff to build a 100% AI video with artistic reimaginings of our logo. Expect AI Producers to create your next TV Ad in the not too distant future.

🔗: Learn more at link in bio
How are AI copywriting tools like Chat GPT impacting how SCS marketers work? 

"Quick turns are crucial to copywriting relevant content.” Says Copywriter, Schuyler Vanderveen. “AI tools help us generate ideas and fine-tune revisions for clients faster, so we can land on brief and on-trend." Faster, more engaging content? That sounds like a win for our clients and the creative community.

🔗: Learn more at link in bio

55% PREFER PRIME DELIVERY TO BUYING AT RETAIL

SCS surveyed 750 US consumers on how their physical and digital buying habits have changed during the pandemic. These insights and more are presented in Omnichannel Overdrive.

Download the white paper →