AGENCY NEWS

SCS Expands Strategic Talent Investment With Seven New Hires Across Creative, Strategy, Media, And HR Leadership

August 5, 2022
Arriving from Accenture, 360i, 22squared, Hearst, and Taco Bell, new talent underscores...

Mediapsssst: Report: 64% Of Consumers Are Aware Of The Metaverse Concept

April 7, 2022
In addition to the survey findings the report, from SCS, offers a...

SCS’ Heather Broscious on what’s working heading into 2022

December 20, 2021
This senior VP of brand solutions shares how she is navigating new...

SCS Builds Talent Pool With Multiple Recruits And Promotions Across Disciplines

December 13, 2021
20 Year Coke Veteran Rebecca Barker Cedrone Joins as Brand Director New...
Our Latest Work —

Featured Case Studies

Kwikset

Kwikset

Brand Equity Campaign

Baldwin

Baldwin

Integrated Campaign

OSDB

OSDB

Digital Product Development

Mothers F1

Mothers F1

"Formula 1" Media Partnership Solution

Automotive

With over 30 years of experience and legacy in the industry, we reach fans through deep-rooted insights

Youth & Family

We identify how to get moms, dads, and kids excited to engage with our brands and become part of the family

Lifestyle

Aspirational and people-driven, we love telling stories that are authentic and relatable to our audience

Tech

We’re constantly seeking opportunities to expand the relationship with our audience through innovative experiences

CPG

Consideration begins at first glance, so we make packaging, branding and tone of voice a priority to all our CPG clients

Our Culture —

#SOCIAL ACTIVITIES

Thank you @adexchanger for choosing True Love: Just a Swipe Away as a finalist for Best Commerce Agency Services! Two years ago, we accidentally ran Aaron’s ads on dating platforms and saw a massive jump in activity among younger age groups. In response, we ran a Valentine’s Day campaign that mimics Dating App functionality to help customers rent to own their perfect match. We’re so proud of the results this work created for our client and it goes to show sometimes accidental insights drive the best campaigns.
Are you using AI for your brand creative yet? You might be soon.
SCS’s Sr Director Innovation Sean MacPhedran’s feature op-ed in @adage today – Artificial Intelligence and Creative Marketing: How Brands and Agencies Should Experiment – is a look at how AI can be leveraged now in creative development, and the unique POV that AI engines bring to brands.
We asked AI to re-imagine brand characters for McDonald’s, Wendy’s, Mr. Clean, KFC, and Dos Equis as modern renditions for today.
And looked to see how AI would interpret a cover for AdAge.
Our work isn’t just exploratory, at SCS we have integrated AI into our creative work, from idea generation to creating entertainment key art to writing an article for Forbes, it’s clear that AI is going to make an incremental impact in how we think about brand creativity in the future.
Are you using AI for your brand creative yet? You might be soon. Link in Bio