AGENCY NEWS

Netflix debuts livestreaming with Chris Rock special

March 14, 2023
Near the end of his Netflix stand-up special, Selective Outrage, Chris Rock got to the point by addressing the now-infamous slap, when Will Smith attacked the comedian live on stage at last year’s Oscars ceremony over a crass joke about his wife, Jada Pinkett Smith. It was one of those unscripted moments that only live television can deliver, for good or ill.

Digital-First Consumers Drive Growth In Social Commerce

March 14, 2023
More than a quarter (27%) of U.S. consumers said they’ve permanently shifted their preferences to online shopping over going to a store.

How first-party data is transforming the open internet

January 5, 2023
The infrastructure of the internet is changing as advertisers embrace new, post-cookie...

Happy Holidays From Santa’s AI-Generated ‘Brother’

December 15, 2022
Crashing a deadline on its annual holiday greeting card, this agency's creative...
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Although it may seem like DALL·E is still bleeding edge, the AI arms race is moving at a blistering pace. Major brands are now looking for AI integrations to produce inline ads using not much more than text prompts. From Runway ML's new text-to-video tools to photo animation platforms like D-ID, AI is moving from static visual art to motion; all before many could kick the tires on DALL·E 2.

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Recently, Bill Gates declared AI is “the most important advance in technology since 1980. Businesses will distinguish themselves by how well they use it.”

The world listened and so are we. SCS is test-driving all new tools and developing creative processes to use them for brand advertising. Our most recent pilot leveraged ControlNet and Kaiber AI platforms to create over 120 AI-generated images and animation in a large collaboration between SCS staff to build a 100% AI video with artistic reimaginings of our logo. Expect AI Producers to create your next TV Ad in the not too distant future.

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How are AI copywriting tools like Chat GPT impacting how SCS marketers work? 

"Quick turns are crucial to copywriting relevant content.” Says Copywriter, Schuyler Vanderveen. “AI tools help us generate ideas and fine-tune revisions for clients faster, so we can land on brief and on-trend." Faster, more engaging content? That sounds like a win for our clients and the creative community.

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The rise of the Omnichannel Shopper is the culmination of a series of trends accelerated over the last three years. 

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From D2C, to new market places, to brick and Mobile shopping, consumers are taking advantage of these new evolutions. 

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SCS surveyed over 750 shoppers to see how their shopping habits have changed since 2020.

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The results of our consumer research were surprising and clarified the new kinds of shoppers that had emerged.

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With Amazon Acolytes who crave fast delivery times, discount divers searching for deals, and brick and mobile shoppers who are constantly comparing prices, there are a lot of needs to satisfy.

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To catch up with new digital marketing trends, marketers don’t just need to focus on specific channels, they need to learn all of them. 

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To help get marketers of all stripes up to speed, SCS wrote a free white paper: Omnichannel Overdrive.

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Full of new plays and best practices, our White Paper maps out the Omnichannel landscape and provides insights into customer behaviors and psychology.

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Download Omnichannel Overdrive today to meet your customers where they are and navigate your path to a clear business future.

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