In 2021 we discovered that users with affinities for dating apps platforms had a higher conversion rate than site average. Based on this insight, the team experimented with product swiping features on Aaron’s landing page where customers could “match” with items and furnishings they loved, mimicking a dating app. The interactivity and playfulness of the feature was a hit, returning a high rate of engagement and a plethora of data on customers’ favorite products for retargeting ads.
AARON'S —
True Love: Just a Swipe Away
In 2021 we discovered that users with affinities for dating apps platforms had a higher conversion rate than site average. Based on this insight, the team experimented with product swiping features on Aaron’s landing page where customers could “match” with items and furnishings they loved, mimicking a dating app. The interactivity and playfulness of the feature was a hit, returning a high rate of engagement and a plethora of data on customers’ favorite products for retargeting ads.
Client
Aaron's
Project
Seasonal Brand Campaign
Deliverables
Social Statics and Video, Landing Page Assets, Search Banner Assets
Leading With
An Insight
Looking For Love
Given the success of a prior campaign and a new wealth of data to draw from, SCS recommended that we leverage learnings from last year’s campaign in a newer and stronger effort. This year, our mission was to elevate the fun and creativity to increase engagement even further while activating a more precise ad targeting strategy to maximize swipes and subscriber opt-ins.
Meet Your Match
We created assets that promoted the swiping functionality and expressed the kitschy spirit of Valentine’s Day. Once again, the product swiper returned to its prominent place, but on a new landing page decorated with punny candy gram categories and a new tagline, “True Love: Just a Swipe Away.” To pull customers to the dating page, we also created a number of parodic dating profiles for different Aaron’s products, which were used in static and video social assets. The result was creative content that hit strategic objectives and struck a playful tone for the season.
Spread The Love
In order to drive maximum eCommerce conversion, it made sense to go fully digital. “True Love: Just a Swipe Away” came to life across search ad banners, site-organic as well as paid and organic social ads. A 2X traffic increase compared to last year thanks to larger media investments and a 400% increase in email and SMS opt-ins gave us plenty of reason to fall in love again. The campaign reveals how core insights can develop into powerful marketing when they’re supported by long-term data and inventive creative.
