AGENCY NEWS

Netflix debuts livestreaming with Chris Rock special

March 14, 2023
Near the end of his Netflix stand-up special, Selective Outrage, Chris Rock got to the point by addressing the now-infamous slap, when Will Smith attacked the comedian live on stage at last year’s Oscars ceremony over a crass joke about his wife, Jada Pinkett Smith. It was one of those unscripted moments that only live television can deliver, for good or ill.

Digital-First Consumers Drive Growth In Social Commerce

March 14, 2023
More than a quarter (27%) of U.S. consumers said they’ve permanently shifted their preferences to online shopping over going to a store.

How first-party data is transforming the open internet

January 5, 2023
The infrastructure of the internet is changing as advertisers embrace new, post-cookie...

Happy Holidays From Santa’s AI-Generated ‘Brother’

December 15, 2022
Crashing a deadline on its annual holiday greeting card, this agency's creative...
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Although it may seem like DALLΒ·E is still bleeding edge, the AI arms race is moving at a blistering pace. Major brands are now looking for AI integrations to produce inline ads using not much more than text prompts. From Runway ML's new text-to-video tools to photo animation platforms like D-ID, AI is moving from static visual art to motion; all before many could kick the tires on DALLΒ·E 2.

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Recently, Bill Gates declared AI is β€œthe most important advance in technology since 1980. Businesses will distinguish themselves by how well they use it.”

The world listened and so are we. SCS is test-driving all new tools and developing creative processes to use them for brand advertising. Our most recent pilot leveraged ControlNet and Kaiber AI platforms to create over 120 AI-generated images and animation in a large collaboration between SCS staff to build a 100% AI video with artistic reimaginings of our logo. Expect AI Producers to create your next TV Ad in the not too distant future.

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How are AI copywriting tools like Chat GPT impacting how SCS marketers work? 

"Quick turns are crucial to copywriting relevant content.” Says Copywriter, Schuyler Vanderveen. β€œAI tools help us generate ideas and fine-tune revisions for clients faster, so we can land on brief and on-trend." Faster, more engaging content? That sounds like a win for our clients and the creative community.

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The rise of the Omnichannel Shopper is the culmination of a series of trends accelerated over the last three years. 

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From D2C, to new market places, to brick and Mobile shopping, consumers are taking advantage of these new evolutions. 

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SCS surveyed over 750 shoppers to see how their shopping habits have changed since 2020.

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The results of our consumer research were surprising and clarified the new kinds of shoppers that had emerged.

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With Amazon Acolytes who crave fast delivery times, discount divers searching for deals, and brick and mobile shoppers who are constantly comparing prices, there are a lot of needs to satisfy.

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To catch up with new digital marketing trends, marketers don’t just need to focus on specific channels, they need to learn all of them. 

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To help get marketers of all stripes up to speed, SCS wrote a free white paper: Omnichannel Overdrive.

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Full of new plays and best practices, our White Paper maps out the Omnichannel landscape and provides insights into customer behaviors and psychology.

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Download Omnichannel Overdrive today to meet your customers where they are and navigate your path to a clear business future.

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