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Social Analytics and the KPI’s that Matter

Social media requires established Key Performance Indicators (KPIs) that speak to both the brand goals and the goals that are achievable through social advertising. As with all marketing, social media feeds the funnel. For brands that do not sell Direct…
April 19, 2019
Digital Marketing

What marketers need to know about AR

Augmented Reality has now surpassed the novelty phase for most. From its humble beginnings of sharing silly face masks with close friends to now trying on a prospective pair of prescription glasses or virtual makeup, visualizing furniture in a home,…
April 19, 2019
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