Anthony Licon

Creative Digital Marketing Marketing Technology

Thinking of jumping into the world of digital subscriptions? Evaluate your product first.

Do you like taking pictures? There’s a few dozen subscription Apps that can help you out. What about games? Apple Arcade will cost only $4.99/month. Do you like music and video? Toss in Apple Music, Pandora, or Spotify, Netflix and…

Anthony LiconAugust 28, 2019

Digital Marketing Insights Marketing Technology

Should a Brand Create an App? How Relevant are Apps? Should We Create an App?

“Should we create an App?” seems to be one of the most common questions brand marketers ask themselves for their product, service, campaign or event. And why not? It seems like the logical thing to do as everybody carries a…

Anthony LiconJune 25, 2019

Data Digital Marketing Insights Technology

Why Brand Marketers Need Personalization

Imagine frequenting the same coffee shop and on every visit the barista doesn’t remember you, your order, your preferences, your dairy-free allergy; doesn’t make any recommendations based on your past preferences or likes, but instead makes a limited-time-offer (LTO), dairy-heavy…

Anthony LiconMay 29, 2019

Digital Marketing

What marketers need to know about AR

Augmented Reality has now surpassed the novelty phase for most. From its humble beginnings of sharing silly face masks with close friends to now trying on a prospective pair of prescription glasses or virtual makeup, visualizing furniture in a home,…

Anthony LiconApril 19, 2019

Thinking of jumping into the world of digital subscriptions? Evaluate your product first.

Should a Brand Create an App? How Relevant are Apps? Should We Create an App?

Why Brand Marketers Need Personalization

What marketers need to know about AR

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