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Jeff Roach

Carl Schiefer Inducted Into the SEMA Hall of Fame: “Family Tradition, Groundbreaking Media” Automotive AftermarketMediaSEMA

Carl Schiefer Inducted Into the SEMA Hall of Fame: “Family Tradition, Groundbreaking Media”

Schiefer Media founder Carl Schiefer, with son and current SCS Founder & CEO, James Schiefer "Created in 1969, the SEMA Hall of Fame represents the most prestigious honor (in the automotive aftermarket) that the association can bestow on an individual.…
July 30, 2021
SIX INSTIGATOR BRANDS USING UNIQUE DIGITAL EXPERIENCES TO DISRUPT THEIR CATEGORIES AND CREATE MORE AUTHENTIC RELATIONSHIPS ContentCreativeDataDigital MarketingInnovationMarketingTechnology

SIX INSTIGATOR BRANDS USING UNIQUE DIGITAL EXPERIENCES TO DISRUPT THEIR CATEGORIES AND CREATE MORE AUTHENTIC RELATIONSHIPS

We're in an era of marketing best practices that has created a sea of sameness. Pick almost any category, look at the Instagram, website, or digital ads from the top three brands, and you're likely to find eerily identical content,…
February 28, 2020