Jeff Roach, Author at Schiefer Chopshop: SCS

Battening Down the Omnichannel Hatches

According to the IBM Retail Index, COVID-19 accelerated the shift to e-commerce by about 5 years. The global pandemic transformed many aspects of consumers lives. But few as pronounced as how we shop. Within 32 months, COVID-19 went from pouring…

Jeff RoachDecember 1, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 92

Photo credit: The Future Party For this week’s Friday Five, we’re watching the focus on digital content for back-to-school campaigns, the coming impact of TikTok on e-commerce, and the continued rise and power of programmatic advertising to streaming viewers. Plus…

Jeff RoachAugust 19, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 89

This week in the Friday Five it's all about Performance. Performance Marketing is maturing as a function in our industry and although most brands are now drowning in data within complex marketing technology stacks, few have been able to use…

Jeff RoachJuly 8, 2022

SEMA Media Automotive Aftermarket

Carl Schiefer Inducted Into the SEMA Hall of Fame: “Family Tradition, Groundbreaking Media”

Schiefer Media founder Carl Schiefer, with son and current SCS Founder & CEO, James Schiefer "Created in 1969, the SEMA Hall of Fame represents the most prestigious honor (in the automotive aftermarket) that the association can bestow on an individual.…

Jeff RoachJuly 30, 2021

Creative Digital Marketing Innovation Technology

Why NFTs are the Next Big Thing

NFTs are what happens when digital artists, blockchain, and crypto fans collide. It's the start of a new revolution in art and content ownership that has seen the NBA, Taco Bell, and McDonald's jump on the bandwagon. With Ethereum-backed digital…

Jeff RoachApril 30, 2021

Digital Marketing Innovation Insights Technology

Links from the Future

Recent advancements in digital technology are both amazing and surprising, with implications for brands and consumers directly around the corner. From digital talent to AI-targeting to algorithmic retail, we took a look at some of the most interesting future technology…

Jeff RoachApril 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Brand Darwinism in the Age of Extreme Innovation

As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…

Jeff RoachFebruary 25, 2021

Digital Marketing Events Gaming Innovation Insights Marketing Technology

THE CES ROUND-UP: WHAT IS 2020 GOING TO BRING OUR WAY IN TECH?

From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots to how AI…

Jeff RoachJanuary 31, 2020

Creative Data Digital Marketing Innovation Insights Marketing Technology

How to Transform Your Brand in 2020: Three Areas of Focus That Matters Now

2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…

Jeff RoachNovember 29, 2019

Jeff Roach

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