John Zegowitz – Schiefer Chopshop: SCS

Creative Digital Marketing Innovation Insights Marketing Media Strategy Technology

A Sublime Reminder from Judging the ACT Responsible CARE Awards

I was kind of obsessed with comic book super heroes when I was young. The back stories, especially the non-mutant ones, inspired me into believing. I found myself inviting spiders to bite me, hoping I’d have some sort of chemical…

John ZegowitzSeptember 30, 2022

Events Insights Marketing

6 takeaways from 6 days at SXSW 2022

6 days of SXSW amounts to more panels, talks, pop-ups, activations and barbecue than many people get in a year. This year – the overwhelming thrum was practically built on the blockchain, and just about every event touched on the…

John ZegowitzMarch 29, 2022

Creative Insights Marketing

BRAND, AGENCY, STRATEGIST, DIRECTOR OF MARKETING OR CREATIVE. BEHIND EVERY GREAT CONCEPT OR CAMPAIGN IS AN INSTIGATOR AT WORK

One of the first messages you see when you walk in to the SCS offices is in the form of a giant mural stating, “Instigators Welcome.” This is a welcome message to ourselves as much as it is to our…

John ZegowitzFebruary 28, 2020

Creative Insights Marketing

The Value Of Standing Up For Your Brand’s Values

If there is one thing that the social era has ushered in, it’s the addition of human traits to businesses and corporations. As we continue to progress, brands are having to dig so much deeper into defining and articulating their…

John ZegowitzSeptember 30, 2019

Art & Lifestyle News

Join Us For “A Life Of Endless Summers” Hollywood Screening

Iconic film director Bruce Brown created a legacy by making films that shaped the narrative around surfing culture. To celebrate the mark he left on cinema and surf culture, his son Dana Brown created this intimate love letter to his…

John ZegowitzJuly 29, 2019

Creative

A Case for Building the Car While You Drive

There's a common trap we fall into as creatives; "The Big Reveal." This is where we hold our ideas precious, and work furiously to tighten them up in the first round so they’ll blow our clients’ minds with all our…

John ZegowitzJuly 29, 2019

Data Marketing

The Currency of Passion in an Era of Data

Passion challenges the status quo. It buys the determination to overcome a 101˚ fever and deliver three steals, five assists, seven rebounds, and 38 points to break a tie in game 5 of the ‘97 NBA Finals. It guides an…

John ZegowitzApril 19, 2019