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Congratulations! We have all survived Q1 2023 — Metaverse chatter feels more like yesterday's news (it's not), and the NFT/crypto conversation has now made way for A.I. With A.I. startups growing 14-fold since 2000 and what feels like an onslaught…

There is no question that the social space is a roller coaster ride. Just take a look at the average lifespans of a post within a platform. A tweet’s relevancy averages 15-18 minutes whereas a post on TikTok is considered…

Last Sunday, a football game and musical performance took place around a lot of 30 and 60-second commercials. With most of the industry spending the week reviewing what ads they admired and the ones they feel they could have done…

The rise of Omnichannel Marketing has sent businesses scrambling in every direction to find the optimal mix of media tactics to attract choosier, flightier consumers. While social media has been and will continue to be crucial to understanding and reaching…

Photo credit: Budweiser (YouTube) Where there’s sports, there’s entertainment. And where there’s entertainment, there’s marketing opportunity. With the sports world getting ready to enter its annual “sweet spot”:  the NFL and college football are both in the middle of their…

Photo credit: Starbucks For this week’s Friday Five, we’re learning about life lessons from a board game, blockchain coffee, hiding easter eggs around the world, the first Metaverse menu launch, and an unexpected source of TV ad spend. It’s the…

At the center of this week’s Friday Five is innovation, and all the risks and rewards that come with it. Economic pressure tends to prove which bold moves pay, and which don’t - and act as an impetus for new,…

The nascent days of social media and web 2.0 are now becoming just dwindling images in the rearview mirror of web3 and the metaverse. But it's not all headsets, crypto, and NFTs. The idea of a decentralized internet, DAOs (Decentralized…