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The Friday Five: Issue 87

Five articles that have us buzzing this week How AI will change the future of search engine optimization As artificial intelligence (AI) becomes more sophisticated, search engine optimization (SEO) must adapt. The question is no longer how SEO will change…

SCS AdminJune 10, 2022

Data Digital Marketing Innovation Insights Marketing Media Strategy

The Friday Five: Issue 86

Five articles that have us buzzing this week Meta Outlines Advancing Process for Creating Realistic Digital Avatars for the Next Stage of Connection In Mark Zuckerberg's latest video post on Facebook, he shared how Meta's technology continues to develop with…

SCS AdminMay 27, 2022

Data Digital Marketing Insights Marketing Media Strategy

The Friday Five: Issue 85

Five articles that have us buzzing this week Digital media trends: It’s all about the youth Deloitte's recent Digital Media Trends survey shared insights that showed how Gen Z and Millenials (ages 14+) are shifting the media and entertainment industry…

SCS AdminMay 6, 2022

Content Creative Digital Marketing Innovation Insights Media Strategy Technology

The Friday Five: Issue 84

Five articles that have us buzzing this week How To Make Paid Search Work For B2B Marketing Some B2B brands are skeptical about paid media because of the lack of qualified leads or horror stories about it not being worth…

SCS AdminApril 22, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 83

Five articles that have us buzzing this week Walmart moves further into livestream shopping Walmart dived into live streaming and social commerce by hosting its first shoppable live stream on Twitter in November 2021. Due to its success, they've now…

SCS AdminApril 1, 2022

Innovation Insights Our History Strategy Technology

Meet Some of The Barrier Breaking Women of SCS

Meet Some of The Barrier Breaking Women of SCS Women's History Month is dedicated to honoring those who fought gender bias in society and the workplace. While there is still a long way to go, women have made tremendous…

SCS AdminMarch 25, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 81

Five articles that have us buzzing this week Exclusive: Disney inks deal with Samba TV as measurement partner Samba is the first third-party vendor that Disney named an official partner to broaden its measurement solutions across linear and connected TV.…

SCS AdminMarch 4, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 80

Five articles that have us buzzing this week Five B2B Social Media Trends To Watch in 2022 Social media has had unprecedented change since March 2020 and presents a phenomenal opportunity for more B2B engagement. Brands can interact more closely…

SCS AdminFebruary 18, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 79

Five articles that have us buzzing this week How marketing and advertising is shaping the metaverse The payoff of investing in the metaverse won't be immediate, but it's not stopping tech giants and investors from pouring billions into the possibilities.…

SCS AdminJanuary 28, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 78

Five articles that have us buzzing this week How Luxury Brands Are Making Money In The Metaverse Analysts at Morgan Stanley say that the market for virtual luxury goods could be as large as $50 billion by 2030, and luxury…

SCS AdminJanuary 21, 2022