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The Friday Five: Issue 67

Five articles that have us buzzing this week Facebook Changes Counting Process for Ads Planning and Measurement This week Facebook announced a significant update that will affect advertisers. The Social Network announced that it would begin counting people who do…

SCS AdminOctober 15, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 66

Five articles that have us buzzing this week Outage highlights how vital Facebook has become worldwide This Monday's six-hour outage at Facebook, Instagram, and Whatsapp caused headaches for many casual users, but there were far more serious concerns for millions…

SCS AdminOctober 8, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 65

Five articles that have us buzzing this week Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling Last-click measurements will still be available in Google ads, but Google will no longer use the popular attribution model as the default…

SCS AdminSeptember 30, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 64

Five articles that have us buzzing this week WhatsApp Launches Test of In-App Business Directory, Facilitating New Discovery Opportunities WhatsApp is already dominating as a messaging platform in many regions of the world. Now, with its latest feature, the Local…

SCS AdminSeptember 24, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 63

Five articles that have us buzzing this week New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed Are you looking to maintain a handle on critical shifts in social media? App…

SCS AdminSeptember 17, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 62

Five articles that have us buzzing this week People are hiring out their faces to become deepfake-style marketing clones Hour One, a startup that uses people’s likeness to create AI-voiced characters, is part of a wave of companies finding a…

SCS AdminSeptember 10, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 61 – Five articles that have us buzzing this week

Gimme BIMI: How To Use The New Branding And Security Tool BIMI, “Brand Indicators for Message Identification,” is a security standard that allows firms to display their brand logos alongside authenticated email messages. The feature was rolled out by Google…

SCS AdminSeptember 2, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 60 – Five articles that have us buzzing this week

Verizon’s Long-shot Bet to Disrupt Google and Facebook As advertisers look for platforms that offer a better return on ad spends, telco Verizon hopes to be the next with its online advertising empire, Oath -- which brought in $2 billion…

SCS AdminAugust 26, 2021

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Covid-Era Trends That Have Changed The Ways Consumers Live & Shop

A year of disruptions, fear, and hope has shifted the mindsets of consumers in many ways. As we emerge from the pandemic, we see newly adopted behaviors and attitudes that will stick in the new normal. It's more important than…

SCS AdminMarch 30, 2021