SCS, Author at Schiefer Chopshop: SCS

Our History Insights

Delivering vs. Serving Your Clients or Customers

Chick-fil-A has a service-oriented culture. A friend of mine in senior leadership there always says, “advertising is the price you pay for poor service.” Chick-fil-A believes that providing good service to their customers matters more than how many eyes see…

SCSMay 19, 2015

Our History

Your Culture Defined – Is It What You Want?

Culture is very difficult to define, much yet build. Culture was once defined to me as “what your employees tell their neighbors about your company while at a cookout when someone asks where they work.” I have studied “Culture” from…

SCSMay 5, 2015

Content Digital Marketing Insights

6 Tools That Help You Juggle Tasks

As a project manager for Swarm, it’s a must that I stay connected, communicative and productive at all times. As a PM, not only am I helping to wrangle project timelines, agency resources, project budgets and hours spent on our…

SCSApril 21, 2015

Digital Marketing

Swarm Launches New Website for HomeSmart®

The new www.shophomesmart.com site was launched in an effort to streamline the brand’s online UX and update the website design with a new look and feel. The new site is already showing improved results. Leads increased 13% month-over-month and users are spending…

SCSMarch 24, 2015

Media Data Digital Marketing Marketing

Paid Search Automation: 3 Tools That Will Make Your Life Easier

While the creation and management of paid search campaigns will always need a human element as part of the equation, there are a number of ways that some of the more repetitive tasks involved with executing a successful PPC campaign…

SCSFebruary 18, 2015

Media Digital Marketing Insights Marketing

I’m Not Dead! Why SEO is Important as Explained with Monty Python, Part 2

Read I’m Not Dead! Why SEO is Important as Explained with Monty Python, Part 1 If she weighed the same as a duck… she’s made of wood. Having a professional SEO Specialist who can dig into your website code and understand how a…

SCSJanuary 27, 2015

Digital Marketing Marketing

Swarm Launches New Website for TRU-SPEC

The Swarm Agency, Inc., a digital agency leading the industry in conversion marketing, SEO, social media and marketing services recently launched a new website for TRU-SPEC®, a leading international supplier of uniforms and personal equipment for military, law enforcement and public safety…

SCSJanuary 20, 2015

Insights Marketing

The Importance of Communication in Short-Turnaround Projects

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw One of the most stimulating facets of working in an agency is the frequency at which we are given short-turnaround projects. While…

SCSJanuary 13, 2015

SCS