SCS, Author at Schiefer Chopshop: SCS

Should Your E-commerce Site Be Using AMP?

If you’re a retailer you might have heard of AMP, or accelerated mobile pages, and have wondered if the benefits of AMP could substantially increase conversions and help your business. Trust me, you’re not alone. While AMP has been around since October…

SCSFebruary 6, 2018

Media Data Digital Marketing Insights

How Netflix Personalizes User Experience through Machine Learning

One of 2017’s highlights for me was participating in TNW New York. The event was packed with amazing content and inspiring speakers discussing what’s “Now” and “Next” in digital. I was fortunate enough to be one of the thousand attendees who…

SCSJanuary 17, 2018

Data Digital Marketing Innovation Insights

Bitcoin, Ethereum, LiteCoin, Oh My!

If you have somehow missed the hype around cryptocurrencies the past few weeks, there is a good chance you are living under a rock. In the past few weeks, we have seen Bitcoin go from $7500 to over $18,000. Ethereum (another mainstream…

SCSDecember 21, 2017

Media Data Digital Marketing Technology

Online, Offline…Augmented?

The world as we know it exists in two places. Offline and online. But what happens when we erase that dividing line? A Whole New World You get a world where technology and reality collide. A world where an ordinary…

SCSDecember 12, 2017

Digital Marketing Marketing

Amazon Echo or Google Home; Which Voice Assistant Should You Go With?

As the holidays approach, more and more shoppers are turning to the web to find the perfect gift for everyone on their list. The convenience of quickly shopping in the comfort of your home is hard to write off –…

SCSDecember 4, 2017

Creative Creative & Design Digital Marketing Insights Marketing

5 Steps Agencies Can Take to Relieve Creative Team vs. Account Team Tensions

Let’s face it. Creatives and Account Managers think a little bit (a lot) differently than each other. While this difference is essential for each agency to be successful, there are times where it causes some tensions in our fast paced…

SCSNovember 13, 2017

Media Data Digital Marketing Insights Marketing Technology

What’s going to change with Google’s mobile-first indexing?

Nearly a year ago, Google first announced their mobile-first indexing initiative, but in true Google fashion, they have been fairly non-specific as to when the mobile-first index will be officially rolled out. Even though Google hasn’t officially announced the transition, over…

SCSNovember 7, 2017

Media Digital Marketing Marketing Strategy

5 Questions You Should Be Asking Your Agency

Marketing agencies exist to be on the cutting edge, looking into the future and presenting ideas that provide value to our clients. We can often get caught up in tactics (paid search, email, social, etc.). Our true value shouldn’t be…

SCSOctober 16, 2017

Uncategorized

Augmented Reality and Virtual Reality: A Marketing Dream

Making one of its biggest splashes in mainstream via Pokémon Go, augmented reality (AR) has given businesses lots of new ways to market and provide value to customers. If you weren’t one of the many Pokémon masters-to-be running all over…

SCSOctober 10, 2017

Media Digital Marketing Insights Marketing Strategy

Voice Search; What is it Doing to SEO?

Have you talked to Siri, Alexa, or Cortana lately? You probably have, and you wouldn’t be alone. According to Google, more than half of teens and 41% of adults are using voice search daily. For users, voice search is basically the…

SCSAugust 31, 2017

SCS