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Media Data Digital Marketing Insights Marketing

Google Resources: Looking Inward for SEO Help

Something I often hear from other Search Engine Optimization Strategists in the industry is that those who run the big search engines like Google can’t be trusted to help us and our clients succeed. The sentiment is that they’re unhelpful and don’t…

SCSMarch 21, 2018

Media Data Digital Marketing Insights Marketing

Things We Know But Don’t Believe: 3 Takeaways from the Georgia Marketing Summit

After posting up at the Ritz in downtown Atlanta for a day full of marketing panels and networking, I could probably write a short novel about all of the insights from the Georgia Marketing Summit. There was a wealth of…

SCSFebruary 21, 2018

Creative & Design Digital Marketing Marketing

Why Visual Hierarchy is Important for Your Website and Ultimately Your Bottom Line

What is Visual Hierarchy? Visual Hierarchy is the arrangement or presentation of information or elements in order of importance. It is a simple enough concept and is backed by real science. The >Gestalt Psychological Theory is the theory that the…

SCSFebruary 19, 2018

Creative & Design Digital Marketing Insights Marketing

What’s In: Web Design in 2018

If you’re feeling like your website is “sooo 2013” and could use a little refresh, here are some web design trends that won’t leave you begging for a redesign next year. 1. Personalized Experiences With the rise of AI and “smart” everything,…

SCSFebruary 8, 2018

Digital Marketing Insights Marketing

Should Your E-commerce Site Be Using AMP?

If you’re a retailer you might have heard of AMP, or accelerated mobile pages, and have wondered if the benefits of AMP could substantially increase conversions and help your business. Trust me, you’re not alone. While AMP has been around since October…

SCSFebruary 6, 2018

Media Data Digital Marketing Insights

How Netflix Personalizes User Experience through Machine Learning

One of 2017’s highlights for me was participating in TNW New York. The event was packed with amazing content and inspiring speakers discussing what’s “Now” and “Next” in digital. I was fortunate enough to be one of the thousand attendees who…

SCSJanuary 17, 2018

Data Digital Marketing Innovation Insights

Bitcoin, Ethereum, LiteCoin, Oh My!

If you have somehow missed the hype around cryptocurrencies the past few weeks, there is a good chance you are living under a rock. In the past few weeks, we have seen Bitcoin go from $7500 to over $18,000. Ethereum (another mainstream…

SCSDecember 21, 2017

Media Data Digital Marketing Technology

Online, Offline…Augmented?

The world as we know it exists in two places. Offline and online. But what happens when we erase that dividing line? A Whole New World You get a world where technology and reality collide. A world where an ordinary…

SCSDecember 12, 2017

Digital Marketing Marketing

Amazon Echo or Google Home; Which Voice Assistant Should You Go With?

As the holidays approach, more and more shoppers are turning to the web to find the perfect gift for everyone on their list. The convenience of quickly shopping in the comfort of your home is hard to write off –…

SCSDecember 4, 2017

Creative Creative & Design Digital Marketing Insights Marketing

5 Steps Agencies Can Take to Relieve Creative Team vs. Account Team Tensions

Let’s face it. Creatives and Account Managers think a little bit (a lot) differently than each other. While this difference is essential for each agency to be successful, there are times where it causes some tensions in our fast paced…

SCSNovember 13, 2017

SCS