Sean MacPhedran, Author at Schiefer Chopshop: SCS

Media Data Digital Marketing Innovation Marketing Strategy

The Wednesday Web3: Issue 5

American Express Launches AR Treasure Hunt in UK No one can resist the draw of treasure. While Pokemon GO’s 500 million+ downloads and multi-billion revenues certainly sparked a new interest and perspective around exploring the world to find hidden…

Sean MacPhedranJuly 13, 2022

Media Data Digital Marketing Innovation Insights Marketing Strategy

The Wednesday Web3: Issue 4

Did One of Google’s AI’s Become Sentient? One of Google’s AI engineers, Blake Lemonie, recently began having very, very in-depth conversations with Google’s chat AI LaMDA. After covering topics from religion to sentience and how the AI perceives its place…

Sean MacPhedranJune 29, 2022

Media Data Digital Marketing Innovation Insights Marketing Strategy

The Wednesday Web3: Issue 2

Apple Demonstrates AR/VR Headset to Board of Directors After acquiring VR companies like VRVANA and posting jobs that could only mean support for their new RealityOS, the first “official” acknowledgement of Apple’s AR/VR project seems to have come in the…

Sean MacPhedranJune 1, 2022

Media Data Digital Marketing Innovation Insights Marketing Strategy

The Wednesday Web3: Issue 1

Ice Cube’s BIG3 Basketball League Slam Dunks their NFT Strategy Ever wanted to own a sports team? The NFT strategy of BIG3, Ice Cube’s 3-on-3 basketball league, focuses on delivering real utility to buyers by allowing holders to actually own…

Sean MacPhedranMay 18, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Web3 Hype Edition

Five articles that have us buzzing this week From the rebranding of Facebook to Meta, to the billions of dollars flowing through NFT marketplaces, Web 3.0 and the Metaverse are becoming increasingly important trends for marketers to track and adapt…

Sean MacPhedranApril 8, 2022

Innovation Insights Strategy Technology

The Marketer’s Guide to Web 3.0 and the Metaverse

The shift from Web 1.0 to Web 2.0 created huge changes in our lives, from how we interact with brands and each other to the fundamentals of many business models. Netflix replaced Blockbuster. Apple replaced Nokia. And Facebook introduced something…

Sean MacPhedranApril 7, 2022

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Experiential Marketing in the New Normal

With events shut down, experiential marketing has been forced to adapt. Concerts moved to Fortnite, “bars” moved to Zoom and conferences were streamed. Even the experiential marketing behemoth SXSW, brought to you by White Claw, went online with the one-two…

Sean MacPhedranMarch 30, 2021

Digital Marketing Events Gaming Marketing Technology

The Acceleration of Synthetic Experience

“Going outside is highly overrated.” – Anorak's Almanac, from Ready Player One If you told the tale of 2020 to your 2019 self, you’d probably think you were hearing the plot of a science fiction novel. Aptly, it’s been a…

Sean MacPhedranFebruary 24, 2021

Innovation Insights

Navigating 2021: Extreme Innovation in the COVID Era – White Paper Download

Over one year has passed since the pandemic started and consumers have entered into a new tempo of living that revolves around digital content and experience. From entertainment and social activities to shopping and even – with Peloton – exercise,…

Sean MacPhedranJanuary 28, 2021

Creative

COVID’S RAPIDLY EVOLVING IMPACT ON CREATIVE TONE

Whether you’re communicating through social media or a new advertising campaign, the current state of the world means that your customers are in a headspace they haven’t experienced before, and the tone you take is critical. Understand their Mindset An…

Sean MacPhedranApril 7, 2020

Sean MacPhedran

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