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Media Data Digital Marketing Insights Marketing Strategy Technology

Google’s Updates Are On Fleek

Google recently made a big splash at the 2016 Google I/O Conference (watch a 10-minute recap here) announcing game-changing updates to how we will interact, search and sync up our digital lives. We asked our “Swarmsperts” to break down and highlight how they…

SCSJune 16, 2016

Digital Marketing Events Marketing Technology

Who Wore It Better? Silicon Valley Edition

If you work in our industry, you’ve probably been talking and tweeting (mostly tweeting) about the June 13th Apple WWDC keynote, where the company announced new product updates for Mac, iPhone/iPad, Apple Watch, and Apple TV. The major highlights included iOS…

SCSJune 14, 2016

Creative Creative & Design Digital Marketing Insights Marketing Strategy

Why You Need to Understand the Difference Between UX and UI

Take a look at this bowl of cereal. You won’t ever confuse user experience (UX) and user interface (UI) design again. Yet, UX and UI remain two of the most confused terms in marketing. People tend to switch one term…

SCSJune 2, 2016

Digital Marketing Marketing Strategy

Do You Fall Into These Common Marketing Traps?

We have worked with clients in all kinds of businesses and have done a lot of cool stuff for them. We have also helped steer some of them away from some common marketing mistakes. Below are a few we try…

SCSMay 24, 2016

Media Digital Marketing Innovation Insights Marketing Strategy Technology

No More Sitting on the Sidelines as Marketing Technologies Mature

It’s no surprise that innovations in marketing technology happen all of the time. But as there’s clearly no shortage of complex projects requiring seemingly complex solutions, I’ve noticed that 2016 so far looks like a year of maturity. We’re making…

SCSMay 19, 2016

Creative Creative & Design

10 Ways to Stay Creative

I was so overjoyed to embark on such a new and exciting journey when I got my first job at a marketing agency. I couldn’t believe it. I was getting paid to create work that I was truly passionate about!…

SCSMay 10, 2016

Content Digital Marketing Marketing

The Question That Never Dies: Is Content King?

“Is content king?” Every year, this question gets dragged out in marketing discussions as we ride through the rise of various tools, technologies, and fads. Because content takes a lot of time to create and seems less sexy than tools,…

SCSMay 3, 2016

Content Digital Marketing Marketing Strategy

Everyone Can Be Strategic: Start with “Why”

Love. Beauty. Strategy. What do these terms have in common? They are used by many and understood by few. In our industry, the term “strategy” gets misused and misunderstood so often that it becomes chest-beating nonsense which eventually gets tuned…

SCSApril 26, 2016

Media Digital Marketing Insights Marketing

What’s Your Marketing Metric Headline for Clients?

When news and entertainment stories come across your social media feeds, you quickly glance at the headlines in order to get a sense of the day’s news. Yet, many marketing metric reports don’t follow this simple example. Remember, clients want…

SCSApril 19, 2016

Creative Creative & Design

The Importance of Why

The most obvious function of design is to make things visually interesting and pleasing. With most people gathering information from their smartphones and computers, information is better received when it looks nice. What most people don’t see are all the…

SCSApril 12, 2016