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The Friday Five: Issue 84

Five articles that have us buzzing this week How To Make Paid Search Work For B2B Marketing Some B2B brands are skeptical about paid media because of the lack of qualified leads or horror stories about it not being worth…

Chrishaun HoopesApril 22, 2022

Content Creative Digital Marketing Marketing

The Ultimate Agency Holiday Gift Guide

Choosing the right gift for agency folks is not an easy task. At Swarm, we especially understand the level of particularism that agency peeps can have when it comes to their gifts. So, for my fellow agency peers looking for gifts for…

SCSDecember 16, 2016

Media Content Digital Marketing Insights Marketing Strategy Technology

Google Gets Native Ads Right

Like so many of you, I’ve used Facebook for years and grown used to its innovative platform. While never perfect, Facebook has found a way to engage us by making its platform the “homepage” for our personal lives. One pioneering…

SCSJuly 29, 2016

Media Content Data Digital Marketing Innovation Insights Marketing Strategy Technology

2017 Marketing Predictions: It’s Getting Personal

While we’re all still figuring out the essentials of personalization and its adoption seems off to a slow start by brands, consumers are demanding it. By 2017, personalization will become a standard aspect of websites—especially if the tools and technologies available continue making…

SCSJuly 26, 2016

Media Content Data Digital Marketing Insights Marketing Strategy

Figuring Out the Best Attribution Models for Your Organization

Imagine that your email marketing team currently gets all of the high fives. Why? It appears that the most conversions come from email. Last clicks are mostly email clicks. But upon further examination with a more sophisticated tool, it appears…

SCSJuly 14, 2016

Content Creative Digital Marketing Insights Marketing

Perfecting Your Brand Voice

It’s easy to neglect brand voice as a fluffy, unimportant aspect of marketing—until someone messes it up. Or doesn’t do it. When you think about Dos Equis, what comes to mind? Or Apple? Or Mailchimp? You laugh or feel reassured…

SCSJune 28, 2016

Content Digital Marketing Marketing

The Question That Never Dies: Is Content King?

“Is content king?” Every year, this question gets dragged out in marketing discussions as we ride through the rise of various tools, technologies, and fads. Because content takes a lot of time to create and seems less sexy than tools,…

SCSMay 3, 2016

Content Digital Marketing Marketing Strategy

Everyone Can Be Strategic: Start with “Why”

Love. Beauty. Strategy. What do these terms have in common? They are used by many and understood by few. In our industry, the term “strategy” gets misused and misunderstood so often that it becomes chest-beating nonsense which eventually gets tuned…

SCSApril 26, 2016

Our History Content Marketing

Want Less, Focus on Giving More

It is no secret that there is an inequality that can exist between agencies and their clients. Clients definitely have the upper hand sometimes as they pay our bills. The same inequality can exist in any relationship – from an…

SCSSeptember 2, 2015

Content Digital Marketing Insights Marketing

Targeting the New Breed of Consumers: Millennials

They’re powerful, they’re individuals and they have massive buying power! Yes, marketers, I’m talking about the ‘Millennials’. As millennials enter their prime earning years, they’re cutting the cord. Millennials are rejecting traditional advertising and shifting over to more real-time and…

SCSJune 30, 2015

Content