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2017 Marketing Predictions: Agencies Will Stop Sucking at Content Marketing

Marketers and agencies have historically done a poor job at content marketing—and they’re still not winning points. Many agencies do not establish a content marketing strategy upfront—instead jumping straight into a traditional marketing habits – the discovery process, information architecture, website…

SCSAugust 23, 2016

Creative Creative & Design Digital Marketing Innovation Insights Marketing Strategy

5 Reasons to Embrace Change

“If it ain’t broke, don’t fix it.” It’s an age-old adage, and one that millions adhere to. But, where would we be if all we ever did was keep with the same old way of doing things? As a designer,…

SCSAugust 11, 2016

Creative Creative & Design Digital Marketing Marketing Strategy

Netflix Logo Design: The Sequel

Skeuomorphism. No, that’s not the name of an Alien attack movie, but is a design concept that is used to make digital applications or experiences resemble their real-world counterparts. It’s a design element that has been popular since users’ real-world lives…

SCSJune 30, 2016

Creative Creative & Design Marketing

You Said What!? The Nuances of Design and Language

I’m quite the avid Pinterest “pinner.” It’s rare a day goes by that I don’t pin at least one or two nuggets of inspiration to one of my boards. So it definitely stood out to me when, all of a…

SCSJune 21, 2016

Creative Creative & Design Digital Marketing Insights Marketing Strategy

Why You Need to Understand the Difference Between UX and UI

Take a look at this bowl of cereal. You won’t ever confuse user experience (UX) and user interface (UI) design again. Yet, UX and UI remain two of the most confused terms in marketing. People tend to switch one term…

SCSJune 2, 2016

Creative Creative & Design

10 Ways to Stay Creative

I was so overjoyed to embark on such a new and exciting journey when I got my first job at a marketing agency. I couldn’t believe it. I was getting paid to create work that I was truly passionate about!…

SCSMay 10, 2016

Creative Creative & Design

The Importance of Why

The most obvious function of design is to make things visually interesting and pleasing. With most people gathering information from their smartphones and computers, information is better received when it looks nice. What most people don’t see are all the…

SCSApril 12, 2016

Creative Creative & Design Digital Marketing Marketing Strategy

The Incredible Shrinking Word

Your attention span is dwindling. Were you able to focus on that sentence without checking Facebook, Snapchat or Instagram? According to a 2015 study by Microsoft, humans have a shorter attention span than a goldfish. While humans can only maintain focus…

SCSMarch 29, 2016

Creative Creative & Design

Providing Delight with Design

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser It is fairly straightforward for a designer to create a project that serves its functional purpose.…

SCSOctober 12, 2015

Our History Creative Creative & Design Digital Marketing Marketing

The Evolution of a Brand

If you’ve checked your Gmail, opened Google Chrome, or completed a Google search during the past week, you’ve probably noticed something different. On September 1st, Google announced a new logo and identity, which is rolling out over Google’s products and platforms.…

SCSSeptember 15, 2015

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Creative & Design

2017 Marketing Predictions: Agencies Will Stop Sucking at Content Marketing

5 Reasons to Embrace Change

Netflix Logo Design: The Sequel

You Said What!? The Nuances of Design and Language

Why You Need to Understand the Difference Between UX and UI

10 Ways to Stay Creative

The Importance of Why

The Incredible Shrinking Word

Providing Delight with Design

The Evolution of a Brand

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