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COVID’S RAPIDLY EVOLVING IMPACT ON CREATIVE TONE

Whether you’re communicating through social media or a new advertising campaign, the current state of the world means that your customers are in a headspace they haven’t experienced before, and the tone you take is critical. Understand their Mindset An…

Sean MacPhedranApril 7, 2020

Creative Insights Marketing

BRAND, AGENCY, STRATEGIST, DIRECTOR OF MARKETING OR CREATIVE. BEHIND EVERY GREAT CONCEPT OR CAMPAIGN IS AN INSTIGATOR AT WORK

One of the first messages you see when you walk in to the SCS offices is in the form of a giant mural stating, “Instigators Welcome.” This is a welcome message to ourselves as much as it is to our…

John ZegowitzFebruary 28, 2020

Creative Data Digital Marketing Innovation Insights Marketing Technology

How to Transform Your Brand in 2020: Three Areas of Focus That Matters Now

2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…

Jeff RoachNovember 29, 2019

Creative Events Technology

Nine Ways I Was Inspired at Adobe Max 2019

The whole Creative Team OOO? Sounds like a great idea. Sometimes breaking free from your desk on a not so random Tuesday is the best way to find your inspiration. Especially when it’s to surround yourself in a sea of…

adminNovember 28, 2019

Creative Data Digital Marketing Insights

Thinking Small: Going to Market on Mobile

Small screens are becoming the key space to capture consumer attention. Mobile Internet use continues to rise around the world, accounting for 27% of global media consumption and expected to reach 31% by 2021 according to Zenith. eMarketer observed an…

Sean MacPhedranOctober 31, 2019

Creative Insights Marketing

The Value Of Standing Up For Your Brand’s Values

If there is one thing that the social era has ushered in, it’s the addition of human traits to businesses and corporations. As we continue to progress, brands are having to dig so much deeper into defining and articulating their…

John ZegowitzSeptember 30, 2019

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