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The Friday Five: Future Field Trip Edition

Photo credit: Dall·E 2 For this week’s issue we’re powering up the Delorean and going to Toronto, where one of our favorite partners, Trend Hunter, hosted their global Future Festival. Themed around “Decode the Return”, the 3 day (and night)…

Sean MacPhedranSeptember 30, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Wednesday Web3: The Web Zero Edition

Why a Web Zero Edition? Things weren’t so bad when we had to use payphones, and the only “Net” part of Netflix was where you told the website what DVDs you wanted the company to send you in the mail.…

Sean MacPhedranSeptember 21, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 94

Photo credit: Starbucks For this week’s Friday Five, we’re learning about life lessons from a board game, blockchain coffee, hiding easter eggs around the world, the first Metaverse menu launch, and an unexpected source of TV ad spend. It’s the…

SCS AdminSeptember 16, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Wednesday Web3: The What’s-Happening-with-NFTs Edition

NFT’s Becoming More Eco-Friendly With the fall of Bitcoin and Ethereum prices, the associated value of NFTs has fallen alongside dramatic declines in their trading volume. It’s been a rough go in 2022 for the Web3 darlings, but there’s some…

Sean MacPhedranSeptember 7, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 93

Photo credit: The Marketing Brew FRIDAY FIVE SOCIAL MEDIA EDITION (again) Written by Anna Clauson Change is guaranteed in the digital landscape. But in recent years, Social Media has felt like the wild west. Between the competition for mindshare between…

SCSSeptember 2, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Wednesday Web3: The Holographic Universe Edition

Scientific American: Are We Already Living in a Simulation? With all the talk of metaverses, digital twins and immersive alternate realities brought to life through computers, it’s easy to imagine a world where we’re just living in a simulation most…

Sean MacPhedranAugust 24, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 92

Photo credit: The Future Party For this week’s Friday Five, we’re watching the focus on digital content for back-to-school campaigns, the coming impact of TikTok on e-commerce, and the continued rise and power of programmatic advertising to streaming viewers. Plus…

Jeff RoachAugust 19, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Wednesday Web3: The Feel-Good Metaverse Edition

CoinDesk Envisions Happiness 3.0: Building a Mentally Healthier Internet It’s no secret that the rise of social media has had its share of negative effects on our collective mental health. In a recent study published in the journal Cyberpsychology, Behavior…

Sean MacPhedranAugust 10, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 91

At the center of this week’s Friday Five is innovation, and all the risks and rewards that come with it. Economic pressure tends to prove which bold moves pay, and which don’t - and act as an impetus for new,…

SCS AdminAugust 5, 2022

Data Digital Marketing Innovation Marketing Media Strategy

The Wednesday Web3: Issue 6

The Importance of Science Fiction in Innovation https://www.youtube.com/watch?v=a2EgfkhC1eo In 1993, AT&T hired famed director David Fincher, fresh off his work on Alien 3, and long before tackling classics like The Game, Fight Club and Facebook exposé The Social…

Sean MacPhedranJuly 27, 2022