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The Friday Five: Issue 64

Five articles that have us buzzing this week WhatsApp Launches Test of In-App Business Directory, Facilitating New Discovery Opportunities WhatsApp is already dominating as a messaging platform in many regions of the world. Now, with its latest feature, the Local…

SCS AdminSeptember 24, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 63

Five articles that have us buzzing this week New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed Are you looking to maintain a handle on critical shifts in social media? App…

SCS AdminSeptember 17, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 62

Five articles that have us buzzing this week People are hiring out their faces to become deepfake-style marketing clones Hour One, a startup that uses people’s likeness to create AI-voiced characters, is part of a wave of companies finding a…

SCS AdminSeptember 10, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 61 – Five articles that have us buzzing this week

Gimme BIMI: How To Use The New Branding And Security Tool BIMI, “Brand Indicators for Message Identification,” is a security standard that allows firms to display their brand logos alongside authenticated email messages. The feature was rolled out by Google…

SCS AdminSeptember 2, 2021

Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 60 – Five articles that have us buzzing this week

Verizon’s Long-shot Bet to Disrupt Google and Facebook As advertisers look for platforms that offer a better return on ad spends, telco Verizon hopes to be the next with its online advertising empire, Oath -- which brought in $2 billion…

SCS AdminAugust 26, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Covid-Era Trends That Have Changed The Ways Consumers Live & Shop

A year of disruptions, fear, and hope has shifted the mindsets of consumers in many ways. As we emerge from the pandemic, we see newly adopted behaviors and attitudes that will stick in the new normal. It's more important than…

SCS AdminMarch 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Experiential Marketing in the New Normal

With events shut down, experiential marketing has been forced to adapt. Concerts moved to Fortnite, “bars” moved to Zoom and conferences were streamed. Even the experiential marketing behemoth SXSW, brought to you by White Claw, went online with the one-two…

Sean MacPhedranMarch 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Brand Darwinism in the Age of Extreme Innovation

As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…

Jeff RoachFebruary 25, 2021

Creative Data Digital Marketing Innovation Insights Marketing Technology

How to Transform Your Brand in 2020: Three Areas of Focus That Matters Now

2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…

Jeff RoachNovember 29, 2019