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How to Make Analytics Lie for You

Too many specialty agencies fight to take full credit for conversions for which others should get recognition. They also boast about numbers that look good but mean very little. For example: Leads get double-counted, such as both a first click…

SCSOctober 6, 2016

Media Data Digital Marketing Insights Marketing

The Bull & The Bear: Riding The Markets of Real-Time Data

In the stock market, investors know how to set aside their emotions and play the long-term game—whether they deal with a bull or bear market. In traditional Wall Street speak, a bull market occurs during positive growth when investors are…

SCSAugust 25, 2016

Media Data Digital Marketing Innovation Insights Marketing Strategy

2017 Marketing Predictions: Technical SEO Gives Way To Design, UX & Content

While technical SEO will remain important in 2017, SEO strategists will become more like website designers, user experience architects, and content strategists. Marketers relying too heavily on technical SEO will suffer if they do not diversify their skill sets. Here’s…

SCSAugust 9, 2016

Creative Data Digital Marketing Insights Marketing Strategy Technology

2017 Marketing Predictions: Local Search Dominates

Have you noticed that search engines keep increasing their local marketing efforts? As we’ve recently discussed, local search on Google Maps has now become an essential part of its platform—working like its own search engine and including plenty of local advertising…

SCSAugust 2, 2016

Media Content Data Digital Marketing Innovation Insights Marketing Strategy Technology

2017 Marketing Predictions: It’s Getting Personal

While we’re all still figuring out the essentials of personalization and its adoption seems off to a slow start by brands, consumers are demanding it. By 2017, personalization will become a standard aspect of websites—especially if the tools and technologies available continue making…

SCSJuly 26, 2016

Media Data Digital Marketing Innovation Insights Marketing Strategy

Putting Users First: SEO, Meet UX

There are many frustrated SEO-ers out there. I see it everyday in the search engine forums, marketing blogs, and day-to-day chatter on Twitter. Many of us were trained long ago to optimize our websites to appease search engine algorithms, using…

SCSJuly 21, 2016

Media Content Data Digital Marketing Insights Marketing Strategy

Figuring Out the Best Attribution Models for Your Organization

Imagine that your email marketing team currently gets all of the high fives. Why? It appears that the most conversions come from email. Last clicks are mostly email clicks. But upon further examination with a more sophisticated tool, it appears…

SCSJuly 14, 2016

Media Data Digital Marketing Insights Marketing Strategy Technology

5 Reasons Why Pokémon GO Won’t Stop

We will start with a little backstory on why I am infatuated with this old school 90’s game. I’m 24 years old, and this game takes me back to being 8-years-old and sitting in my best friend’s backyard throwing our…

SCSJuly 12, 2016

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