Digital Marketing – Page 10 – Schiefer Chopshop: SCS

Creative Digital Marketing Marketing Technology

Thinking of jumping into the world of digital subscriptions? Evaluate your product first.

Do you like taking pictures? There’s a few dozen subscription Apps that can help you out. What about games? Apple Arcade will cost only $4.99/month. Do you like music and video? Toss in Apple Music, Pandora, or Spotify, Netflix and…

Carl DurocherAugust 28, 2019

Digital Marketing Marketing

Why Digital Advertising Killed Creativity And How To Make Your Brand Remarkable Again

As digital-marketing media spends balloon to over 56% into Facebook and Google, creativity is under attack. It's time for brands to recognize the impact of these platforms on brand equity and to push for remarkable creative in an unremarkable media…

Jeff RoachJuly 31, 2019

Data Digital Marketing Innovation Marketing News Technology

SCS + Georgia Pacific = Retail Magic

With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…

Braden BaileyJune 25, 2019

Digital Marketing Insights Marketing Technology

Should a Brand Create an App? How Relevant are Apps? Should We Create an App?

“Should we create an App?” seems to be one of the most common questions brand marketers ask themselves for their product, service, campaign or event. And why not? It seems like the logical thing to do as everybody carries a…

Carl DurocherJune 25, 2019

Creative Digital Marketing Events News Technology

Moving, North of 49: Horses, Brothels, and SCS Ottawa’s Sweet New Digs

Finding our new space was almost a no-brainer. I say “almost” because we looked at a number of different locations, but we all knew the first was the one—55 Murray Street. A heritage building in the heart of the ByWard Market in Ottawa, it…

Braden BaileyMay 29, 2019

Data Digital Marketing Insights Technology

Why Brand Marketers Need Personalization

Imagine frequenting the same coffee shop and on every visit the barista doesn’t remember you, your order, your preferences, your dairy-free allergy; doesn’t make any recommendations based on your past preferences or likes, but instead makes a limited-time-offer (LTO), dairy-heavy…

Carl DurocherMay 29, 2019