By: Amy Higgins & Ryan Hill TOP EIGHT LIST Brands can have an impact on culture if they choose to stand for something. More and more consumers want to spend money on brands that align with their values. Here are…
SCS AdminSeptember 25, 2019
As digital-marketing media spends balloon to over 56% into Facebook and Google, creativity is under attack. It's time for brands to recognize the impact of these platforms on brand equity and to push for remarkable creative in an unremarkable media…
Jeff RoachJuly 31, 2019
With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…
Braden BaileyJune 25, 2019
“Should we create an App?” seems to be one of the most common questions brand marketers ask themselves for their product, service, campaign or event. And why not? It seems like the logical thing to do as everybody carries a…
adminJune 25, 2019
SCS worked with Boost Mobile to create their two most recent campaigns. The first "Glitch" introduced the world to "Resting Glitch Face" and the internet took notice. The social reaction was overwhelmingly positive and the spot itself resulted in 50%…
Ryan HillJune 25, 2019
Everything in the creative field has to evolve as digital transforms marketing and the creative brief is no exception. President & Chief Strategy Officer Jeff Roach breaks down his views on the new role of the creative brief. In 2015…
Jeff RoachMay 29, 2019
https://youtu.be/3gp3CwS0oBU Blizzard Entertainment is a world leader in gaming entertainment. With mega hits like World of Warcraft, the Diablo franchise, and Hearthstone, if you are even a little bit of a gamer then you have played one of Blizzards…
Ryan HillMay 29, 2019
Finding our new space was almost a no-brainer. I say “almost” because we looked at a number of different locations, but we all knew the first was the one—55 Murray Street. A heritage building in the heart of the ByWard Market in Ottawa, it…
Braden BaileyMay 29, 2019
Social media cadence: why less can be more Organic social media is dead—and has been for a long time. This is not a new fact. However, it seems that brands are still considering their approach to content as if this…
adminMay 29, 2019
