Digital Marketing

Photo credit: Budweiser (YouTube) Where there’s sports, there’s entertainment. And where there’s entertainment, there’s marketing opportunity. With the sports world getting ready to enter its annual “sweet spot”:  the NFL and college football are both in the middle of their…

Photo credit: Dall·E 2 For this week’s issue we’re powering up the Delorean and going to Toronto, where one of our favorite partners, Trend Hunter, hosted their global Future Festival. Themed around “Decode the Return”, the 3 day (and night)…

Photo credit: Starbucks For this week’s Friday Five, we’re learning about life lessons from a board game, blockchain coffee, hiding easter eggs around the world, the first Metaverse menu launch, and an unexpected source of TV ad spend. It’s the…

Photo credit: The Marketing Brew FRIDAY FIVE SOCIAL MEDIA EDITION (again) Written by Anna Clauson Change is guaranteed in the digital landscape. But in recent years, Social Media has felt like the wild west.  Between the competition for mindshare between…

Photo credit: The Future Party For this week’s Friday Five, we’re watching the focus on digital content for back-to-school campaigns, the coming impact of TikTok on e-commerce, and the continued rise and power of programmatic advertising to streaming viewers. Plus…

At the center of this week’s Friday Five is innovation, and all the risks and rewards that come with it. Economic pressure tends to prove which bold moves pay, and which don’t - and act as an impetus for new,…

The nascent days of social media and web 2.0 are now becoming just dwindling images in the rearview mirror of web3 and the metaverse. But it's not all headsets, crypto, and NFTs. The idea of a decentralized internet, DAOs (Decentralized…

This week in the Friday Five it's all about Performance. Performance Marketing is maturing as a function in our industry and although most brands are now drowning in data within complex marketing technology stacks, few have been able to use…