Digital Marketing

Why a Web Zero Edition? Things weren’t so bad when we had to use payphones, and the only “Net” part of Netflix was where you told the website what DVDs you wanted the company to send you in the mail.…

Photo credit: Starbucks For this week’s Friday Five, we’re learning about life lessons from a board game, blockchain coffee, hiding easter eggs around the world, the first Metaverse menu launch, and an unexpected source of TV ad spend. It’s the…

NFT’s Becoming More Eco-Friendly With the fall of Bitcoin and Ethereum prices, the associated value of NFTs has fallen alongside dramatic declines in their trading volume. It’s been a rough go in 2022 for the Web3 darlings, but there’s some…

Photo credit: The Marketing Brew FRIDAY FIVE SOCIAL MEDIA EDITION (again) Written by Anna Clauson Change is guaranteed in the digital landscape. But in recent years, Social Media has felt like the wild west.  Between the competition for mindshare between…

Scientific American: Are We Already Living in a Simulation?  With all the talk of metaverses, digital twins and immersive alternate realities brought to life through computers, it’s easy to imagine a world where we’re just living in a simulation most…

Photo credit: The Future Party For this week’s Friday Five, we’re watching the focus on digital content for back-to-school campaigns, the coming impact of TikTok on e-commerce, and the continued rise and power of programmatic advertising to streaming viewers. Plus…

CoinDesk Envisions Happiness 3.0: Building a Mentally Healthier Internet It’s no secret that the rise of social media has had its share of negative effects on our collective mental health. In a recent study published in the journal Cyberpsychology, Behavior…

At the center of this week’s Friday Five is innovation, and all the risks and rewards that come with it. Economic pressure tends to prove which bold moves pay, and which don’t - and act as an impetus for new,…