At the center of this week’s Friday Five is innovation, and all the risks and rewards that come with it. Economic pressure tends to prove which bold moves pay, and which don’t - and act as an impetus for new,…
Tyler HartsookAugust 5, 2022
This week in the Friday Five it's all about Performance. Performance Marketing is maturing as a function in our industry and although most brands are now drowning in data within complex marketing technology stacks, few have been able to use…
Jeff RoachJuly 8, 2022
The Importance of Science Fiction in Innovation https://www.youtube.com/watch?v=a2EgfkhC1eo In 1993, AT&T hired famed director David Fincher, fresh off his work on Alien 3, and long before tackling classics like The Game, Fight Club and Facebook exposé The Social…
Sean MacPhedranJuly 27, 2022
American Express Launches AR Treasure Hunt in UK No one can resist the draw of treasure. While Pokemon GO’s 500 million+ downloads and multi-billion revenues certainly sparked a new interest and perspective around exploring the world to find hidden…
Sean MacPhedranJuly 13, 2022
Five articles that have us buzzing this week The great debate of whether we are in a recession or not continues as uncertainty in daily lives makes a big comeback. As marketers, predicting the future is just part of the…
SCSJune 24, 2022
Five articles that have us buzzing this week How AI will change the future of search engine optimization As artificial intelligence (AI) becomes more sophisticated, search engine optimization (SEO) must adapt. The question is no longer how SEO will change…
Chrishaun HoopesJune 10, 2022
Did One of Google’s AI’s Become Sentient? One of Google’s AI engineers, Blake Lemonie, recently began having very, very in-depth conversations with Google’s chat AI LaMDA. After covering topics from religion to sentience and how the AI perceives its place…
Sean MacPhedranJune 29, 2022
https://www.roadtovr.com/report-meta-ar-glasses-nazare-developer-version/ In 2021, Meta teased the world’s first true AR device, Nazare, which was expected to be released in the consumer market in 2024. Rather than fully removing themselves from their immediate environment by entering VR through the oculus device,…
Schuyler VanderveenJune 15, 2022
Apple Demonstrates AR/VR Headset to Board of Directors After acquiring VR companies like VRVANA and posting jobs that could only mean support for their new RealityOS, the first “official” acknowledgement of Apple’s AR/VR project seems to have come in the…
Sean MacPhedranJune 1, 2022
