From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots to how AI…
Jeff RoachJanuary 31, 2020
2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…
Jeff RoachNovember 29, 2019
From flying cars to missions to Mars, 2020 has often been cited as a year of outsized, futuristic expectations. While both of those futures are here, they’re not quite as far along as filmmakers would have had us believe a…
Sean MacPhedranNovember 27, 2019
Digital Media is moving fast. From AI recommendations in Facebook, to predictive performance models and intensive big data and sales analysis, there's a renaissance happening in the world of media that is changing how we do everything. President & Chief Strategy…
Jeff RoachOctober 31, 2019
Small screens are becoming the key space to capture consumer attention. Mobile Internet use continues to rise around the world, accounting for 27% of global media consumption and expected to reach 31% by 2021 according to Zenith. eMarketer observed an…
Sean MacPhedranOctober 31, 2019
Remember the good ol’ days when brands could post things on social and receive thousands of likes and hundreds of comments (looks around nervously) organically? Oh, and not to mention, there were only two or three major social media platforms…
adminOctober 31, 2019
Strategist Mark Pollard shows us how defining the Problem, Insight, and Edge can help discover a clear brand Strategy. Brands can create breakthrough work when culture is considered in “Edge", and the “Insight" is based on a powerful consumer truth.…
Jeff RoachSeptember 30, 2019
The doors were open all night, the music was bumping, and drinks were flowing at SCS Ottawa’s first-ever Open House on Thursday, September 19. The event marked a big moment for Ottawa’s oldest new agency, providing opportunity for faces new…
Braden BaileySeptember 26, 2019
https://vimeo.com/363363190 As one of the preeminent healthcare education establishments in the country, West Coast University has been helping shepherd in the next generation of healthcare workers for over a hundred years. As they strive to set themselves apart from…
Ryan HillSeptember 25, 2019
