Innovation

Scientific American: Are We Already Living in a Simulation?  With all the talk of metaverses, digital twins and immersive alternate realities brought to life through computers, it’s easy to imagine a world where we’re just living in a simulation most…

CoinDesk Envisions Happiness 3.0: Building a Mentally Healthier Internet It’s no secret that the rise of social media has had its share of negative effects on our collective mental health. In a recent study published in the journal Cyberpsychology, Behavior…

Photo credit: Budweiser (YouTube) Where there’s sports, there’s entertainment. And where there’s entertainment, there’s marketing opportunity. With the sports world getting ready to enter its annual “sweet spot”:  the NFL and college football are both in the middle of their…

Photo credit: Dall·E 2 For this week’s issue we’re powering up the Delorean and going to Toronto, where one of our favorite partners, Trend Hunter, hosted their global Future Festival. Themed around “Decode the Return”, the 3 day (and night)…

Photo credit: Starbucks For this week’s Friday Five, we’re learning about life lessons from a board game, blockchain coffee, hiding easter eggs around the world, the first Metaverse menu launch, and an unexpected source of TV ad spend. It’s the…

Photo credit: The Marketing Brew FRIDAY FIVE SOCIAL MEDIA EDITION (again) Written by Anna Clauson Change is guaranteed in the digital landscape. But in recent years, Social Media has felt like the wild west.  Between the competition for mindshare between…

Photo credit: The Future Party For this week’s Friday Five, we’re watching the focus on digital content for back-to-school campaigns, the coming impact of TikTok on e-commerce, and the continued rise and power of programmatic advertising to streaming viewers. Plus…