Innovation – Page 4 – Schiefer Chopshop: SCS

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Painting with Pixels: Tech & Transformation

Painting with Pixels By Audrey Akins Gen Z can be skeptical of the blue sky promises of technology. We were born into a time of great transition, have grown up amidst its growing pains, and now are becoming adults when…

SCSAugust 1, 2022

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The Wednesday Web3: Issue 6

The Importance of Science Fiction in Innovation https://www.youtube.com/watch?v=a2EgfkhC1eo In 1993, AT&T hired famed director David Fincher, fresh off his work on Alien 3, and long before tackling classics like The Game, Fight Club and Facebook exposé The Social…

Sean MacPhedranJuly 27, 2022

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The Friday Five: Issue 90

The nascent days of social media and web 2.0 are now becoming just dwindling images in the rearview mirror of web3 and the metaverse. But it's not all headsets, crypto, and NFTs. The idea of a decentralized internet, DAOs (Decentralized…

SCS AdminJuly 22, 2022

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The Wednesday Web3: Issue 5

American Express Launches AR Treasure Hunt in UK No one can resist the draw of treasure. While Pokemon GO’s 500 million+ downloads and multi-billion revenues certainly sparked a new interest and perspective around exploring the world to find hidden…

Sean MacPhedranJuly 13, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 89

This week in the Friday Five it's all about Performance. Performance Marketing is maturing as a function in our industry and although most brands are now drowning in data within complex marketing technology stacks, few have been able to use…

Jeff RoachJuly 8, 2022

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The Wednesday Web3: Issue 4

Did One of Google’s AI’s Become Sentient? One of Google’s AI engineers, Blake Lemonie, recently began having very, very in-depth conversations with Google’s chat AI LaMDA. After covering topics from religion to sentience and how the AI perceives its place…

Sean MacPhedranJune 29, 2022

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The Friday Five: Issue 88

Five articles that have us buzzing this week The great debate of whether we are in a recession or not continues as uncertainty in daily lives makes a big comeback. As marketers, predicting the future is just part of the…

SCSJune 24, 2022

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The Wednesday Web3: Issue 3

https://www.roadtovr.com/report-meta-ar-glasses-nazare-developer-version/ In 2021, Meta teased the world’s first true AR device, Nazare, which was expected to be released in the consumer market in 2024. Rather than fully removing themselves from their immediate environment by entering VR through the oculus device,…

Schuyler VanderveenJune 15, 2022

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The Friday Five: Issue 87

Five articles that have us buzzing this week How AI will change the future of search engine optimization As artificial intelligence (AI) becomes more sophisticated, search engine optimization (SEO) must adapt. The question is no longer how SEO will change…

SCS AdminJune 10, 2022

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The Wednesday Web3: Issue 2

Apple Demonstrates AR/VR Headset to Board of Directors After acquiring VR companies like VRVANA and posting jobs that could only mean support for their new RealityOS, the first “official” acknowledgement of Apple’s AR/VR project seems to have come in the…

Sean MacPhedranJune 1, 2022