A year of disruptions, fear, and hope has shifted the mindsets of consumers in many ways. As we emerge from the pandemic, we see newly adopted behaviors and attitudes that will stick in the new normal. It's more important than…
Yi ChenMarch 30, 2021
As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…
Jeff RoachFebruary 25, 2021
Over one year has passed since the pandemic started and consumers have entered into a new tempo of living that revolves around digital content and experience. From entertainment and social activities to shopping and even – with Peloton – exercise,…
Sean MacPhedranJanuary 28, 2021
We're in an era of marketing best practices that has created a sea of sameness. Pick almost any category, look at the Instagram, website, or digital ads from the top three brands, and you're likely to find eerily identical content,…
Jeff RoachFebruary 28, 2020
From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots to how AI…
Jeff RoachJanuary 31, 2020
2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…
Jeff RoachNovember 29, 2019
Strategist Mark Pollard shows us how defining the Problem, Insight, and Edge can help discover a clear brand Strategy. Brands can create breakthrough work when culture is considered in “Edge", and the “Insight" is based on a powerful consumer truth.…
Jeff RoachSeptember 30, 2019
“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…
Sean MacPhedranAugust 28, 2019
With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…
Braden BaileyJune 25, 2019
