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The Friday Five: Issue 60 – Five articles that have us buzzing this week

Verizon’s Long-shot Bet to Disrupt Google and Facebook As advertisers look for platforms that offer a better return on ad spends, telco Verizon hopes to be the next with its online advertising empire, Oath -- which brought in $2 billion…

Chrishaun HoopesAugust 26, 2021

Digital Marketing Innovation Insights Technology

Links from the Future

Recent advancements in digital technology are both amazing and surprising, with implications for brands and consumers directly around the corner. From digital talent to AI-targeting to algorithmic retail, we took a look at some of the most interesting future technology…

Jeff RoachApril 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Covid-Era Trends That Have Changed The Ways Consumers Live & Shop

A year of disruptions, fear, and hope has shifted the mindsets of consumers in many ways. As we emerge from the pandemic, we see newly adopted behaviors and attitudes that will stick in the new normal. It's more important than…

Yi ChenMarch 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Experiential Marketing in the New Normal

With events shut down, experiential marketing has been forced to adapt. Concerts moved to Fortnite, “bars” moved to Zoom and conferences were streamed. Even the experiential marketing behemoth SXSW, brought to you by White Claw, went online with the one-two…

Sean MacPhedranMarch 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Brand Darwinism in the Age of Extreme Innovation

As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…

Jeff RoachFebruary 25, 2021

Innovation Insights

Navigating 2021: Extreme Innovation in the COVID Era – White Paper Download

Over one year has passed since the pandemic started and consumers have entered into a new tempo of living that revolves around digital content and experience. From entertainment and social activities to shopping and even – with Peloton – exercise,…

Sean MacPhedranJanuary 28, 2021

Insights

HOW TO INNOVATE IN HELPING CUSTOMERS DURING CORONAVIRUS

As essential service employees continue to go to work for all of us during this crisis, many of your customers are working from home. Families with children are left to juggle the new home office with the stresses of becoming…

Sean MacPhedranApril 7, 2020

Creative Insights Marketing

BRAND, AGENCY, STRATEGIST, DIRECTOR OF MARKETING OR CREATIVE. BEHIND EVERY GREAT CONCEPT OR CAMPAIGN IS AN INSTIGATOR AT WORK

One of the first messages you see when you walk in to the SCS offices is in the form of a giant mural stating, “Instigators Welcome.” This is a welcome message to ourselves as much as it is to our…

John ZegowitzFebruary 28, 2020

Insights

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