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THE CES ROUND-UP: WHAT IS 2020 GOING TO BRING OUR WAY IN TECH?

From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots to how AI…

Jeff RoachJanuary 31, 2020

Insights News

The Transformation of Brands in the Modern Era

The marketing team at SCS asked me to write about “Brand Transformation” (we are the Brand Transformation agency after all) and I immediately thought about how little has changed over the last 20 years I have been in the business.…

Braden BaileyJanuary 30, 2020

Digital Marketing Insights

Beyond Brand Purpose: How Advertisers Will Save the World

As Australia burns under record temperatures and Greta Thunberg graces the cover of Time Magazine, it’s hard to think of 2019 as anything but a turning point in global attitudes towards climate change in particular, and sustainability in general. At…

Sean MacPhedranJanuary 29, 2020

Creative Data Digital Marketing Innovation Insights Marketing Technology

How to Transform Your Brand in 2020: Three Areas of Focus That Matters Now

2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…

Jeff RoachNovember 29, 2019

Digital Marketing Insights Technology

The Digital Marketing Trends to Master for 2020

From flying cars to missions to Mars, 2020 has often been cited as a year of outsized, futuristic expectations. While both of those futures are here, they’re not quite as far along as filmmakers would have had us believe a…

Sean MacPhedranNovember 27, 2019

Creative Data Digital Marketing Insights

Thinking Small: Going to Market on Mobile

Small screens are becoming the key space to capture consumer attention. Mobile Internet use continues to rise around the world, accounting for 27% of global media consumption and expected to reach 31% by 2021 according to Zenith. eMarketer observed an…

Sean MacPhedranOctober 31, 2019

Creative Insights Marketing

The Value Of Standing Up For Your Brand’s Values

If there is one thing that the social era has ushered in, it’s the addition of human traits to businesses and corporations. As we continue to progress, brands are having to dig so much deeper into defining and articulating their…

John ZegowitzSeptember 30, 2019