From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots to how AI…
Jeff RoachJanuary 31, 2020
As Australia burns under record temperatures and Greta Thunberg graces the cover of Time Magazine, it’s hard to think of 2019 as anything but a turning point in global attitudes towards climate change in particular, and sustainability in general. At…
Sean MacPhedranJanuary 29, 2020
2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…
Jeff RoachNovember 29, 2019
From flying cars to missions to Mars, 2020 has often been cited as a year of outsized, futuristic expectations. While both of those futures are here, they’re not quite as far along as filmmakers would have had us believe a…
Sean MacPhedranNovember 27, 2019
Digital Media is moving fast. From AI recommendations in Facebook, to predictive performance models and intensive big data and sales analysis, there's a renaissance happening in the world of media that is changing how we do everything. President & Chief Strategy…
Jeff RoachOctober 31, 2019
Small screens are becoming the key space to capture consumer attention. Mobile Internet use continues to rise around the world, accounting for 27% of global media consumption and expected to reach 31% by 2021 according to Zenith. eMarketer observed an…
Sean MacPhedranOctober 31, 2019
Remember the good ol’ days when brands could post things on social and receive thousands of likes and hundreds of comments (looks around nervously) organically? Oh, and not to mention, there were only two or three major social media platforms…
adminOctober 31, 2019
If there is one thing that the social era has ushered in, it’s the addition of human traits to businesses and corporations. As we continue to progress, brands are having to dig so much deeper into defining and articulating their…
John ZegowitzSeptember 30, 2019
Strategist Mark Pollard shows us how defining the Problem, Insight, and Edge can help discover a clear brand Strategy. Brands can create breakthrough work when culture is considered in “Edge", and the “Insight" is based on a powerful consumer truth.…
Jeff RoachSeptember 30, 2019
