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Brand Strategy is Culture-connecting: How-to For Your Brand Creative Digital Marketing Innovation Insights Marketing Social Media

Brand Strategy is Culture-connecting: How-to For Your Brand

Strategist Mark Pollard shows us how defining the Problem, Insight, and Edge can help discover a clear brand Strategy. Brands can create breakthrough work when culture is considered in “Edge", and the “Insight" is based on a powerful consumer truth.…

Jeff RoachSeptember 30, 2019

SCS helps West Coast University make nurses the heroes in the new “You vs. 1 Million” campaign Content Creative Digital Marketing Marketing News Social Media

SCS helps West Coast University make nurses the heroes in the new “You vs. 1 Million” campaign

https://vimeo.com/363363190 As one of the preeminent healthcare education establishments in the country, West Coast University has been helping shepherd in the next generation of healthcare workers for over a hundred years. As they strive to set themselves apart from…

SCS AdminSeptember 25, 2019

Eight Innovative Campaigns That Made A Real Impact On Culture Content Creative Digital Marketing Insights Marketing Social Media

Eight Innovative Campaigns That Made A Real Impact On Culture

By: Amy Higgins & Ryan Hill TOP EIGHT LIST Brands can have an impact on culture if they choose to stand for something. More and more consumers want to spend money on brands that align with their values. Here are…

SCS AdminSeptember 25, 2019

Quick Tech: Social Edition – the What and the Why Creative Insights Marketing Social Media Technology

Quick Tech: Social Edition – the What and the Why

Quick Tech: Social Media Technology Edition – the What and the Why There are thousands of articles that tell you which technologies you need to be using to make your social media more effective. Without giving you the deep dive…

Carl DurocherAugust 30, 2019

New Boost Mobile Commercials Take Social Media By Storm Content Creative Digital Marketing Innovation Marketing News Social Media

New Boost Mobile Commercials Take Social Media By Storm

SCS worked with Boost Mobile to create their two most recent campaigns. The first "Glitch" introduced the world to "Resting Glitch Face" and the internet took notice. The social reaction was overwhelmingly positive and the spot itself resulted in 50%…

SCS AdminJune 25, 2019

The New Role of the Creative Brief Content Creative Digital Marketing Innovation Insights Marketing Social Media

The New Role of the Creative Brief

Everything in the creative field has to evolve as digital transforms marketing and the creative brief is no exception. President & Chief Strategy Officer Jeff Roach breaks down his views on the new role of the creative brief. In 2015…

Jeff RoachMay 29, 2019

SCS Helps Blizzard Entertainment Bring Arch Rival Rafaam to the Streets of L.A. Content Digital Marketing Gaming Social Media

SCS Helps Blizzard Entertainment Bring Arch Rival Rafaam to the Streets of L.A.

https://youtu.be/3gp3CwS0oBU Blizzard Entertainment is a world leader in gaming entertainment. With mega hits like World of Warcraft, the Diablo franchise, and Hearthstone, if you are even a little bit of a gamer then you have played one of Blizzards…

SCS AdminMay 29, 2019

Social Media Cadence: Why less can be more. Digital Marketing Insights Social Media

Social Media Cadence: Why less can be more.

Social media cadence: why less can be more Organic social media is dead—and has been for a long time. This is not a new fact. However, it seems that brands are still considering their approach to content as if this…

Carl DurocherMay 29, 2019

Social Analytics and the KPI’s that Matter Social Media

Social Analytics and the KPI’s that Matter

Social media requires established Key Performance Indicators (KPIs) that speak to both the brand goals and the goals that are achievable through social advertising. As with all marketing, social media feeds the funnel. For brands that do not sell Direct…

Carl DurocherApril 19, 2019