Strategy

In case you missed it, the world's largest media platform announced an incredible array of new solutions for marketers at Google Marketing Live this week in a presentation that lasted about 2.5 hours – far longer than last year, and…

I was lucky enough to attend the BrXnd AI x Marketing Conference in New York this week, where marketers gathered to hear lessons from the trenches in the early days of marketing with generative AI (if you missed it, a…

Congratulations! We have all survived Q1 2023 — Metaverse chatter feels more like yesterday's news (it's not), and the NFT/crypto conversation has now made way for A.I. With A.I. startups growing 14-fold since 2000 and what feels like an onslaught…

GPT-4 translating the musical experience of Coke through Text-2-X: MidJourney Image, Kaiber Video and Mubert Music TL;DR – Steve Jobs once said, “Creativity is just connecting things.” So in the spirit of that, we conducted a quick experiment to learn what…

There is no question that the social space is a roller coaster ride. Just take a look at the average lifespans of a post within a platform. A tweet’s relevancy averages 15-18 minutes whereas a post on TikTok is considered…

A year ago the idea that it would take seconds to create a photorealistic image of anything you could imagine by typing a few words would have sounded bonkers.  Text-to-image AI art generators StarryAI and Wombo Dream were fun, but…

With 100 million users in its first two months, a growth rate faster than TikTok’s, ChatGPT’s integration with Microsoft’s Bing triggered both new consumer interest in the second-place search engine and a large reaction from Google.  After making some changes…

Last Sunday, a football game and musical performance took place around a lot of 30 and 60-second commercials. With most of the industry spending the week reviewing what ads they admired and the ones they feel they could have done…