Strategy

Congratulations! We have all survived Q1 2023 — Metaverse chatter feels more like yesterday's news (it's not), and the NFT/crypto conversation has now made way for A.I. With A.I. startups growing 14-fold since 2000 and what feels like an onslaught…

There is no question that the social space is a roller coaster ride. Just take a look at the average lifespans of a post within a platform. A tweet’s relevancy averages 15-18 minutes whereas a post on TikTok is considered…

Last Sunday, a football game and musical performance took place around a lot of 30 and 60-second commercials. With most of the industry spending the week reviewing what ads they admired and the ones they feel they could have done…

The rise of Omnichannel Marketing has sent businesses scrambling in every direction to find the optimal mix of media tactics to attract choosier, flightier consumers. While social media has been and will continue to be crucial to understanding and reaching…

In case you missed it, the world's largest media platform announced an incredible array of new solutions for marketers at Google Marketing Live this week in a presentation that lasted about 2.5 hours – far longer than last year, and…

GPT-4 translating the musical experience of Coke through Text-2-X: MidJourney Image, Kaiber Video and Mubert Music TL;DR – Steve Jobs once said, “Creativity is just connecting things.” So in the spirit of that, we conducted a quick experiment to learn what…