Strategy

Five articles that have us buzzing this week  Google Quietly Tweaks Image Search for Racially Diverse Results Google recently updated its algorithm to remove biases from its search engine. The change allows for greater skin-tone diversity and will help users…

Five articles that have us buzzing this week  Facebook Changes Counting Process for Ads Planning and Measurement This week Facebook announced a significant update that will affect advertisers. The Social Network announced that it would begin counting people who do…

Five articles that have us buzzing this week Outage highlights how vital Facebook has become worldwide This Monday's six-hour outage at Facebook, Instagram, and Whatsapp caused headaches for many casual users, but there were far more serious concerns for millions…

Five articles that have us buzzing this week Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling Last-click measurements will still be available in Google ads, but Google will no longer use the popular attribution model as the default…

Five articles that have us buzzing this week WhatsApp Launches Test of In-App Business Directory, Facilitating New Discovery Opportunities WhatsApp is already dominating as a messaging platform in many regions of the world. Now, with its latest feature, the Local…

Five articles that have us buzzing this week New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed Are you looking to maintain a handle on critical shifts in social media? App…

Five articles that have us buzzing this week People are hiring out their faces to become deepfake-style marketing clones Hour One, a startup that uses people’s likeness to create AI-voiced characters, is part of a wave of companies finding a…

Gimme BIMI: How To Use The New Branding And Security Tool BIMI, “Brand Indicators for Message Identification,” is a security standard that allows firms to display their brand logos alongside authenticated email messages. The feature was rolled out by Google…

Verizon’s Long-shot Bet to Disrupt Google and Facebook  As advertisers look for platforms that offer a better return on ad spends, telco Verizon hopes to be the next with its online advertising empire, Oath -- which brought in $2 billion…