Just a short time ago, we wrote about the merging of two worlds: SEO & UX. We described how the SEO profession has moved its focus toward users rather than search engines. And we explained how and why UX design principles have…
SCSNovember 22, 2016
Too many specialty agencies fight to take full credit for conversions for which others should get recognition. They also boast about numbers that look good but mean very little. For example: Leads get double-counted, such as both a first click…
SCSOctober 6, 2016
With a higher than average growth rate expected for marketing positions, candidates might get complacent thinking that it won’t take much to land a job with such demand. But while expectations for a more sophisticated online presence have grown, in 2017…
SCSSeptember 7, 2016
Marketers and agencies have historically done a poor job at content marketing—and they’re still not winning points. Many agencies do not establish a content marketing strategy upfront—instead jumping straight into a traditional marketing habits – the discovery process, information architecture, website…
SCSAugust 23, 2016
In 2017, we cannot rest on our social laurels. The big social media players may have reached a saturation point where they will now start to see an exodus of users. In a LinkedIn article, Michael Spencer points out that in…
SCSAugust 16, 2016
“If it ain’t broke, don’t fix it.” It’s an age-old adage, and one that millions adhere to. But, where would we be if all we ever did was keep with the same old way of doing things? As a designer,…
SCSAugust 11, 2016
While technical SEO will remain important in 2017, SEO strategists will become more like website designers, user experience architects, and content strategists. Marketers relying too heavily on technical SEO will suffer if they do not diversify their skill sets. Here’s…
SCSAugust 9, 2016
Have you noticed that search engines keep increasing their local marketing efforts? As we’ve recently discussed, local search on Google Maps has now become an essential part of its platform—working like its own search engine and including plenty of local advertising…
SCSAugust 2, 2016
Like so many of you, I’ve used Facebook for years and grown used to its innovative platform. While never perfect, Facebook has found a way to engage us by making its platform the “homepage” for our personal lives. One pioneering…
SCSJuly 29, 2016
