Strategy

Photo credit: Budweiser (YouTube) Where there’s sports, there’s entertainment. And where there’s entertainment, there’s marketing opportunity. With the sports world getting ready to enter its annual “sweet spot”:  the NFL and college football are both in the middle of their…

Elon Musk Presents Tesla’s Optimus Robot In the sense that robots are mechanical extensions of the Internet of Things, we think they’re a factor in Web3, with new robots being developed with emotion sensing to perform assistive tasks like caring…

Photo credit: Dall·E 2 For this week’s issue we’re powering up the Delorean and going to Toronto, where one of our favorite partners, Trend Hunter, hosted their global Future Festival. Themed around “Decode the Return”, the 3 day (and night)…

Why a Web Zero Edition? Things weren’t so bad when we had to use payphones, and the only “Net” part of Netflix was where you told the website what DVDs you wanted the company to send you in the mail.…

Photo credit: Starbucks For this week’s Friday Five, we’re learning about life lessons from a board game, blockchain coffee, hiding easter eggs around the world, the first Metaverse menu launch, and an unexpected source of TV ad spend. It’s the…

NFT’s Becoming More Eco-Friendly With the fall of Bitcoin and Ethereum prices, the associated value of NFTs has fallen alongside dramatic declines in their trading volume. It’s been a rough go in 2022 for the Web3 darlings, but there’s some…

Photo credit: The Marketing Brew FRIDAY FIVE SOCIAL MEDIA EDITION (again) Written by Anna Clauson Change is guaranteed in the digital landscape. But in recent years, Social Media has felt like the wild west.  Between the competition for mindshare between…

Scientific American: Are We Already Living in a Simulation?  With all the talk of metaverses, digital twins and immersive alternate realities brought to life through computers, it’s easy to imagine a world where we’re just living in a simulation most…