In 2017, we cannot rest on our social laurels. The big social media players may have reached a saturation point where they will now start to see an exodus of users. In a LinkedIn article, Michael Spencer points out that in…
SCSAugust 16, 2016
While technical SEO will remain important in 2017, SEO strategists will become more like website designers, user experience architects, and content strategists. Marketers relying too heavily on technical SEO will suffer if they do not diversify their skill sets. Here’s…
SCSAugust 9, 2016
Have you noticed that search engines keep increasing their local marketing efforts? As we’ve recently discussed, local search on Google Maps has now become an essential part of its platform—working like its own search engine and including plenty of local advertising…
SCSAugust 2, 2016
Like so many of you, I’ve used Facebook for years and grown used to its innovative platform. While never perfect, Facebook has found a way to engage us by making its platform the “homepage” for our personal lives. One pioneering…
SCSJuly 29, 2016
While we’re all still figuring out the essentials of personalization and its adoption seems off to a slow start by brands, consumers are demanding it. By 2017, personalization will become a standard aspect of websites—especially if the tools and technologies available continue making…
SCSJuly 26, 2016
There are many frustrated SEO-ers out there. I see it everyday in the search engine forums, marketing blogs, and day-to-day chatter on Twitter. Many of us were trained long ago to optimize our websites to appease search engine algorithms, using…
SCSJuly 21, 2016
Imagine that your email marketing team currently gets all of the high fives. Why? It appears that the most conversions come from email. Last clicks are mostly email clicks. But upon further examination with a more sophisticated tool, it appears…
SCSJuly 14, 2016
We will start with a little backstory on why I am infatuated with this old school 90’s game. I’m 24 years old, and this game takes me back to being 8-years-old and sitting in my best friend’s backyard throwing our…
SCSJuly 12, 2016
Facebook, a major social media brand with billions of dollars of revenue on the line, is learning how to counter tricks and serve up better content to users—similar to Google. Last week, Facebook revised its News Feed algorithm. In response…
SCSJuly 7, 2016
