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Meet Some of The Barrier Breaking Women of SCS

Meet Some of The Barrier Breaking Women of SCS Women's History Month is dedicated to honoring those who fought gender bias in society and the workplace. While there is still a long way to go, women have made tremendous…

SCS AdminMarch 25, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 81

Five articles that have us buzzing this week Exclusive: Disney inks deal with Samba TV as measurement partner Samba is the first third-party vendor that Disney named an official partner to broaden its measurement solutions across linear and connected TV.…

SCS AdminMarch 4, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 80

Five articles that have us buzzing this week Five B2B Social Media Trends To Watch in 2022 Social media has had unprecedented change since March 2020 and presents a phenomenal opportunity for more B2B engagement. Brands can interact more closely…

SCS AdminFebruary 18, 2022

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The Friday Five: Issue 79

Five articles that have us buzzing this week How marketing and advertising is shaping the metaverse The payoff of investing in the metaverse won't be immediate, but it's not stopping tech giants and investors from pouring billions into the possibilities.…

SCS AdminJanuary 28, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 78

Five articles that have us buzzing this week How Luxury Brands Are Making Money In The Metaverse Analysts at Morgan Stanley say that the market for virtual luxury goods could be as large as $50 billion by 2030, and luxury…

SCS AdminJanuary 21, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 77

Five articles that have us buzzing this week Spotify introduces a new ad format for podcasts that puts clickable cards inside shows Spotify has a new ad format powered by their streaming ad insertion technology, called Call-to-Action-Cards (CTA Cards), which…

SCS AdminJanuary 14, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 76

Five articles that have us buzzing this week TikTok dethrones Google as most visited website Despite a few road bumps in 2020 due to data security concerns, TikTok has become the most popular web address in the world. TikTok's popularity…

SCS AdminJanuary 7, 2022

Data Digital Marketing Insights Marketing Media Strategy

The Friday Five: Issue 75

Five articles that have us buzzing this week Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences Snapchat shared some new insights into the value of AR for advertising and how their AR tools, in particular, can…

SCS AdminDecember 17, 2021

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 74

Five articles that have us buzzing this week PayPal says 'buy now, pay later' volumes surged 400% on Black Friday PayPal launched its "Buy in 4" platform in August last year, and it's booming with more than 9 million people…

SCS AdminDecember 10, 2021

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The Friday Five: Issue 73

Five articles that have us buzzing this week How To Create and Promote Podcasts on Facebook Are you interested in starting a podcast, or are you looking for new ways to drive more awareness to an existing show? Check out…

SCS AdminDecember 3, 2021