Strategy

Five articles that have us buzzing this week  NFTs: How Brands will drive engagement and loyalty in the coming decade For a generation that values its online identity more than its offline identity, NFTs are valuable. Currently, the crypto community…

Five articles that have us buzzing this week  The business of privacy is booming  Due to the growing number of privacy concerns with big tech, consumers and investors are seeking alternative platforms with a privacy-focused business model. Some companies growing…

Five articles that have us buzzing this week Social media comes for QVC Live shopping has been dominated by traditional television networks like QVC and HSN for years until the rise of social media. This year Pinterest, Instagram, TikTok, Snapchat,…

Five articles that have us buzzing this week  The Metaverse Is About To Change Everything The term "metaverse" was first coined in a science fiction novel published in 1992, a few years after the creation of the World Wide Web.…

Five articles that have us buzzing this week  Google Quietly Tweaks Image Search for Racially Diverse Results Google recently updated its algorithm to remove biases from its search engine. The change allows for greater skin-tone diversity and will help users…

Five articles that have us buzzing this week  Facebook Changes Counting Process for Ads Planning and Measurement This week Facebook announced a significant update that will affect advertisers. The Social Network announced that it would begin counting people who do…

Five articles that have us buzzing this week Outage highlights how vital Facebook has become worldwide This Monday's six-hour outage at Facebook, Instagram, and Whatsapp caused headaches for many casual users, but there were far more serious concerns for millions…

Five articles that have us buzzing this week Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling Last-click measurements will still be available in Google ads, but Google will no longer use the popular attribution model as the default…

Five articles that have us buzzing this week WhatsApp Launches Test of In-App Business Directory, Facilitating New Discovery Opportunities WhatsApp is already dominating as a messaging platform in many regions of the world. Now, with its latest feature, the Local…

Five articles that have us buzzing this week New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed Are you looking to maintain a handle on critical shifts in social media? App…