Technology – Page 4 – Schiefer Chopshop: SCS

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 91

At the center of this week’s Friday Five is innovation, and all the risks and rewards that come with it. Economic pressure tends to prove which bold moves pay, and which don’t - and act as an impetus for new,…

SCS AdminAugust 5, 2022

Creative Digital Marketing Innovation Insights Marketing Media Strategy Technology

Painting with Pixels: Tech & Transformation

Painting with Pixels By Audrey Akins Gen Z can be skeptical of the blue sky promises of technology. We were born into a time of great transition, have grown up amidst its growing pains, and now are becoming adults when…

SCSAugust 1, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 90

The nascent days of social media and web 2.0 are now becoming just dwindling images in the rearview mirror of web3 and the metaverse. But it's not all headsets, crypto, and NFTs. The idea of a decentralized internet, DAOs (Decentralized…

SCS AdminJuly 22, 2022

Creative Data Digital Marketing Innovation Insights Marketing Media Strategy Technology

The Friday Five: Issue 89

This week in the Friday Five it's all about Performance. Performance Marketing is maturing as a function in our industry and although most brands are now drowning in data within complex marketing technology stacks, few have been able to use…

Jeff RoachJuly 8, 2022

Content Creative Digital Marketing Innovation Insights Media Strategy Technology

The Friday Five: Issue 84

Five articles that have us buzzing this week How To Make Paid Search Work For B2B Marketing Some B2B brands are skeptical about paid media because of the lack of qualified leads or horror stories about it not being worth…

SCS AdminApril 22, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Web3 Hype Edition

Five articles that have us buzzing this week From the rebranding of Facebook to Meta, to the billions of dollars flowing through NFT marketplaces, Web 3.0 and the Metaverse are becoming increasingly important trends for marketers to track and adapt…

Sean MacPhedranApril 8, 2022

Innovation Insights Strategy Technology

The Marketer’s Guide to Web 3.0 and the Metaverse

The shift from Web 1.0 to Web 2.0 created huge changes in our lives, from how we interact with brands and each other to the fundamentals of many business models. Netflix replaced Blockbuster. Apple replaced Nokia. And Facebook introduced something…

Sean MacPhedranApril 7, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 83

Five articles that have us buzzing this week Walmart moves further into livestream shopping Walmart dived into live streaming and social commerce by hosting its first shoppable live stream on Twitter in November 2021. Due to its success, they've now…

SCS AdminApril 1, 2022

Innovation Insights Our History Strategy Technology

Meet Some of The Barrier Breaking Women of SCS

Meet Some of The Barrier Breaking Women of SCS Women's History Month is dedicated to honoring those who fought gender bias in society and the workplace. While there is still a long way to go, women have made tremendous…

SCS AdminMarch 25, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 81

Five articles that have us buzzing this week Exclusive: Disney inks deal with Samba TV as measurement partner Samba is the first third-party vendor that Disney named an official partner to broaden its measurement solutions across linear and connected TV.…

SCS AdminMarch 4, 2022