Technology Archives

Creative Digital Marketing Innovation Technology

Why NFTs are the Next Big Thing

NFTs are what happens when digital artists, blockchain, and crypto fans collide. It's the start of a new revolution in art and content ownership that has seen the NBA, Taco Bell, and McDonald's jump on the bandwagon. With Ethereum-backed digital…

Jeff RoachApril 30, 2021

Digital Marketing Innovation Insights Technology

Links from the Future

Recent advancements in digital technology are both amazing and surprising, with implications for brands and consumers directly around the corner. From digital talent to AI-targeting to algorithmic retail, we took a look at some of the most interesting future technology…

Jeff RoachApril 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Covid-Era Trends That Have Changed The Ways Consumers Live & Shop

A year of disruptions, fear, and hope has shifted the mindsets of consumers in many ways. As we emerge from the pandemic, we see newly adopted behaviors and attitudes that will stick in the new normal. It's more important than…

Yi ChenMarch 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Experiential Marketing in the New Normal

With events shut down, experiential marketing has been forced to adapt. Concerts moved to Fortnite, “bars” moved to Zoom and conferences were streamed. Even the experiential marketing behemoth SXSW, brought to you by White Claw, went online with the one-two…

Sean MacPhedranMarch 30, 2021

Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

Brand Darwinism in the Age of Extreme Innovation

As consumer shopping habits shift and digital transformation matures across brands and retailers – advanced rapidly by the global pandemic – the marketing processes and advertising operating practices we employed for decades need to adapt. Reaching the consumer in 2021…

Jeff RoachFebruary 25, 2021

Digital Marketing Events Gaming Marketing Technology

The Acceleration of Synthetic Experience

“Going outside is highly overrated.” – Anorak's Almanac, from Ready Player One If you told the tale of 2020 to your 2019 self, you’d probably think you were hearing the plot of a science fiction novel. Aptly, it’s been a…

Sean MacPhedranFebruary 24, 2021

Digital Marketing Events Gaming Innovation Insights Marketing Technology

THE CES ROUND-UP: WHAT IS 2020 GOING TO BRING OUR WAY IN TECH?

From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots to how AI…

Jeff RoachJanuary 31, 2020

Creative Data Digital Marketing Innovation Insights Marketing Technology

How to Transform Your Brand in 2020: Three Areas of Focus That Matters Now

2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…

Jeff RoachNovember 29, 2019

Creative Events Technology

Nine Ways I Was Inspired at Adobe Max 2019

The whole Creative Team OOO? Sounds like a great idea. Sometimes breaking free from your desk on a not so random Tuesday is the best way to find your inspiration. Especially when it’s to surround yourself in a sea of…

adminNovember 28, 2019

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