“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…
Sean MacPhedranAugust 28, 2019
With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…
Braden BaileyJune 25, 2019
Since 2015 there have been 68 national retail brand bankruptcies and analysts are predicting more than 75,000 store closures over the next five years. President & Chief Strategy Officer Jeff Roach looks at the trend and the future of customer…
Jeff RoachJune 25, 2019
“Should we create an App?” seems to be one of the most common questions brand marketers ask themselves for their product, service, campaign or event. And why not? It seems like the logical thing to do as everybody carries a…
Anthony LiconJune 25, 2019
Finding our new space was almost a no-brainer. I say “almost” because we looked at a number of different locations, but we all knew the first was the one—55 Murray Street. A heritage building in the heart of the ByWard Market in Ottawa, it…
Braden BaileyMay 29, 2019
Imagine frequenting the same coffee shop and on every visit the barista doesn’t remember you, your order, your preferences, your dairy-free allergy; doesn’t make any recommendations based on your past preferences or likes, but instead makes a limited-time-offer (LTO), dairy-heavy…
Anthony LiconMay 29, 2019
