Five articles that have us buzzing this week
Are you looking to maintain a handle on critical shifts in social media? App Annie’s Evolution of Social Apps report does a great job of analyzing the landscape and international trends likely to impact western markets. Some of the most notable highlights include the rise in consumer spending within social apps, an increased focus on in-app shopping, the rise of live streaming, and the growth of platforms like TikTok and Snapchat.
There is a common misconception on the differences between social listening and social monitoring. In today’s hyper-competitive climate, it’s essential to understand that social listening is about uncovering and aggregating information beyond likes and mentions. This broader look can positively impact a brand’s marketing roadmap through the use of actionable insights.
Although Netflix, Amazon Prime, YouTube, Hulu, Disney Plus, and HBO Max dominates people’s streaming preferences, most prefer ad-supported video-on-demand (AVOD). Fifty percent of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees while having the freedom to watch their favorite shows when they want to. More and more consumers choose to cancel their paid subscriptions in favor of AVOD but prefer tailored content and relevant ads.
In a survey commissioned by Ipsos, Google found that most people are happy to provide personal information to companies they trust. Their research also revealed that digital marketing could respect people’s data choices and deliver value to brands and consumers when done the right way. On the other hand, most companies haven’t. To avoid individuals becoming increasingly skeptical about sharing their data, marketers can ensure their marketing is both privacy-safe and effective by making it meaningful, memorable, and manageable.
It’s now easier to understand who you’re interacting with on Twitter with their new labels feature. The label will tell you if the accounts are automated, run by bots, or ran by individuals. The idea is to identify good bots from spammy ones for more user transparency, and more accounts will have this option available soon.