Digital Media Planner / Associate Media Director

Position Summary:

The Digital Media Planner will have a deep understanding of the current and future digital media landscape. Someone who combines creative thinking and strong project management – while maintaining a keen focus on quality – to heighten consumer engagement across all target markets. The position is responsible for providing strategic planning support across all media channels while exhibiting a firm understanding of branding principles and ROI-driving tactics. The Digital Media Planner/Buyer exhibits a proven ability to plan, execute and analyze digital campaigns across display, mobile, social, paid search, rich media and video.

Job Functions:

  • Be a strong representative of SCS’s core business and culture values
  • An accountable effective communicator (email, phone, text, face-to-face) responsible of quick response times for both clients and internal teams to ensure all projects/campaigns are properly supported and managed with the expectations of a VP level agency executive
  • Understand agency capabilities across all departments in-order to bring added value to the client and ensuring integration of paid media efforts across other agency services (i.e. creative, digital, strategy/consulting, etc.)
  • Develop and foster senior client relationships at the Brand Director, Marketing Director, and VP Marketing levels
  • Lead, manage, and drive at reaching Media team OKRs for the agency: 1. Accountability in operational efficiencies and campaign management; 2. Communication across departments and transparency and speed of reporting to clients; 3. Innovation in media strategy and operations for clients with an emphasis on technology, partnerships, and results measurement – update OKRs annually and manage success quarterly with the Media Team and Management Team
  • Source and manage media vendors across all channels ensuring transparency, brand safety, and best practices are expected and assured from all partners
  • Ability to work independently while also supporting agency colleagues and Media team members
  • Work flexibly to meet project deadlines and manage team resources, internally and externally, to ensure client deadlines are met
  • Initiate creative and innovative uses of digital media relevant to Client’s business (Display, video, native, mobile, social, etc)
  • Maintain media plan(s) including changes, budgeting, reporting and optimization
  • Develop buy specs and reconcile budgets
  • Create and update digital flowcharts
  • Craft post-campaign reports & decks
  • Develop and foster strong and effective relationships with various media partners
  • Stay apprised of industry standard and new media programs
  • Evaluate media opportunities and provide solid and actionable POVs
  • Investigate and utilize information from syndicated research sources
  • Other duties and projects as assigned
  • Inform internal team members about opportunities, challenges and marketplace/technology developments
  • Become an expert user for various media technology platforms (DCM, GA, GTM, AQUA)
  • Solid understanding of online media planning, implementation and optimization
  • Understanding of digital media metrics and cost models – CPM, CPC, CPA, CPV
  • Knowledge of planning, buying, optimizing display campaigns across programmatic, remarketing, publisher direct, native, ad network, mobile and other digital platforms.
  • Ability to analyze web metrics efficiently and provide campaign effectiveness reports to clients
  • Analytical aptitude to gather and interpret reporting metrics from various sites
  • Strong understanding of Digital Media Math and media planning principles
  • Proficient knowledge of ad serving [DCM], conversion tracking [GTM, pixel placement], and ideas around attribution models
  • Ability to see things from all points of view, not just the Media Buying point of view – this includes billing, finance, account management, creative, tech, and executive management
  • Ability to develop creative solutions to problems in relation to tactical and strategic budgeting
  • Understand brands, business objectives, and how to apply research, best practices, tech/platform knowledge, digital media math, to create cross device, innovative strategies to drive outstanding results

POSITION QUALIFICATIONS:

Education

  • Bachelor’s degree required

Experience

  • Minimum 3 years experience in agency-side Media strategy, planning, and buying
  • Experience working in media strategy and planning
  • Experience leading a team

Skills

  • Extremely detail oriented
  • Manage project timelines
  • Strong presentation skills
  • Proactive
  • Ability to communicate clearly both verbally and in writing
  • Ability to manage several projects at once
  • Team oriented
  • Strong people skills
  • Calm demeanor under pressure
  • Excellent troubleshooting skills and can deal with the fast pace and meet deadlines
  • Strong time management
  • Positive, upbeat attitude
  • Creative and analytical thinker with strong problem-solving capabilities

Software:

  • Outlook
  • Slack
  • Keynote/PowerPoint
  • Excel
  • Word
  • ADP
  • AQUA/Advantage
  • DOMO
  • Paid media and planning tools
Upon employment, all employees are required to fully comply with Schiefer Chopshop,
Inc. rules and regulations for the safe and efficient operation of the company facilities.
Employees who violate the rules and regulations will be subject to disciplinary action,
up to and including termination of employment.

To apply for this job email your details to scollett@wearescs.com