Paid Search Planner


SCS is currently seeking a results-driven Paid Search Planner to join our growing team. The Paid Search Planner will work with the strategy and contribute to the day-to-day execution of paid search/SEM efforts. This person will provide data-driven insights to aid in strategy for our clients, ensuring marketing efforts are top-quality. They should be constantly analyzing campaigns and recommending new strategies for improvement. The right candidate will thrive in a collaborative environment and can advocate for exceptional solutions that are in the best interest of the client.


  • Review and manage paid search campaigns daily to determine the best strategy for each client, using data-driven insights from multiple sources.
  • Sometimes assist in client meetings and presentations to ensure seamless communication regarding recommendations and strategy.
  • Manage and pace Google/Bing paid search campaigns and monitor budgets in a day-to-day capacity.
  • Write compelling and unique ad copy, and perform keyword analysis and optimizations.
  • Provide leadership on all paid search accounts not directly managed by the Paid Search Manager.
  • Constantly monitor and report performance of campaigns, along with providing recommendations for improvements and performance goals daily.
  • Provide thought leadership on paid search best practices, bid management systems, keyword development tools and industry research.



  • 1-3 years SEM experience
  • Google Adwords certification preferred
  • Google Analytics certification recommended
  • Strong attention to detail
  • Excel competency
  • Proficiency in Word, PowerPoint, and Keynote
  • Able to thrive in a team environment where collaboration is key
  • Strong written and verbal communication skills
  • Self-motivated with the ability to multitask


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