SR BROADCAST/OOH MEDIA PLANNER/BUYER (TEMP POSITION)

Position Summary:

SCS is seeking a temporary SR BROADCAST/OOH MEDIA PLANNER/BUYER to fill in from May to approximately September 2021. This person will have a deep understanding of the media landscape specializing in traditional media (mainly TV). Someone who combines creative thinking and strong project management – while maintaining a keen focus on quality – to heighten consumer engagement across all target markets. The role needs someone who exhibits a proven ability to plan, execute and analyze offline campaigns across print, television, radio, out of home, and experiential media. The role reports to the VP, Media.

Job Functions

  • Develop and execute multi-channel (TV, Radio, Print, OOH, CTV) media campaigns, emphasizing brand-building objectives for all accounts
  • Ability to think strategically in order to develop media plans in support of client business objectives
  • Collaborate with Display, Video, Search, Social, Mobile planners/buyers to ensure true cross platform integration
  • Work closely with Media Partners, Account Team, Creative Team including Digital and Search buyers and Brands to ensure flawless executions
  • Lead campaign planning and management efforts designed to maximize client budgets
  • Responsible for developing RFPs and negotiating rates with media vendors
  • Develop and present media plans and competitive research results in client and new business presentations
  • Manage budgeting and forecasting, campaign delivery and reporting
  • Build and maintain strong relationships with external vendors and internal agency counterparts
  • Inform internal team members, as well as clients, about opportunities, challenges and marketplace developments
  • Be an expert user for various media technology platforms (Strata, MRI, Kanter Ad Insights)
  • Provide strategic and tactical guidance regarding media best practices as a media expert for clients, team and agency
  • Evaluate workflow processes with an eye for process improvement and efficiency
  • Generate and/or supervise the production of client reports, including detailed monthly analytics

POSITION QUALIFICATIONS:

Education

  • Bachelor’s degree required

Experience

  • 3-5+ years offline media planning and buying experience
  • Strong communication skills and attention to detail
  • Familiarity with media platforms, vendors and processes
  • Must have experience with assembling completely integrated direct response and branding campaigns, including negotiation, implementation and evaluation
  • Ability to organize and track client campaigns and projects
  • Initiative to analyze resource needs and assist teams to meet milestones
  • Understanding of media analytics and advertising ROI principles

Skills

  • Expert understanding of all traditional media channels (TV a must, CTV nice to have)
  • Expert knowledge of planning and buying offline and cross-media packages, with solid negotiation skills
  • Proficient in Strata, MRI and Kantar Ad Insights and able to not only pull the data, but analyze and provide valuable insights
  • Understanding of media analytics and advertising ROI principles
  • Knowledge of digital media in collaboration with Digital buyers/planners nice to have
  • Ability to see things from all points of view, not just the Media Buying point of view, including billing, finance, account management, creative, tech, and executive management
  • Ability to develop creative solutions to problems in relation to tactical and strategic budgeting
  • Understand brands, business objectives, and how to apply research, best practices, tech/platform knowledge, to create cross channel, innovative strategies to drive outstanding results
  • Is skilled at listening to what other people are saying, taking time to understand the points being made, asking questions when appropriate, and allowing others to speak without interrupting them
  • Proactively completes tasks on time, with the ability to prioritize and manage workload
  • Ensures all key stakeholders are informed of project status and brings any issues to immediate attention
  • Builds mutual trust and encourages respect and cooperation among team members, with the ability to take initiative and lead projects
  • Inspires loyalty and trust, handles oneself ethically following core values and beliefs
  • Delivers unsurpassed customer service
  • Demonstrates an agile mindset to embrace, and successfully handle fluid landscapes
  • Demonstrates proactive attitude – constantly looking for new vendors, tactics and discussing with the team with an eye toward the future
  • Works until the work of the moment is done. May be after 5pm from time to time.

Software

  • Outlook
  • Slack
  • Keynote/PowerPoint
  • Excel
  • Word
  • ADP
  • AQUA/Advantage
  • DOMO
  • Google AdWords
  • Facebook Ads Manager
  • Snapchat Business Manager
  • DCM
Upon employment, all employees are required to fully comply with Schiefer Chopshop,
Inc. rules and regulations for the safe and efficient operation of the company facilities.
Employees who violate the rules and regulations will be subject to disciplinary action,
up to and including termination of employment.

To apply for this job email your details to careers@wearescs.com