Joe Rogan interviews Steve Jobs on Podcast, but it’s made by AI (Hypebeast)
Ranging from faith and drugs to tech and complex analogies, the two AI clones of the celebrities have an in-depth conversation that’s completely generated by AI. The experience was created by https://podcast.ai/ and uses voices generated by https://play.ht/.
In building an AI Jobs, the AI was fed not only his entire biography, but multiple videos of him speaking as well. While parts of the conversation are awkward, much of it feels entirely believable and completely lifelike, as though the two really did sit down for a conversation.
You can listen to it here.
Implication for marketers: Voice actors and other audio content can now be realistically generated by AI. Not only the content and text, but the voice and tone as well. Though the area is promising, a considerable amount of work is required to train the AIs (content) and voices (audio). Consider experimenting with an AI version of one of your celebrity spokespeople, or maybe even your CEO!
Stable Diffusion content is entering Pop Culture (Twitter)
Stable Diffusion is quickly becoming the most interesting and flexible of the AI Art tools out there. A search engine was recently launched to explore selected content created with the tool. You can see search results for Star Wars content here on the search engine.
Recently, one AI Art creator decided to put Grace Kelly into just about every popular movie you can rattle off the top of your head, from Harry Potter and Top Gun to shows like Star Trek and Game of Thrones. You can see his creations here, and make sure to scroll down as it’s a very long thread with many, many creations.
Grace Kelly in Jurassic Park
A week ago, another AI Artist created fake launch posters for a Netflix adaptation of the popular Nintendo game Zelda, with Tom Holland playing the lead, and a host of other famous actors in supporting roles. Netflix was quick to respond with a wink with their own versions of the posters on Twitter, in which Holland is pictured in a dozen posters playing EVERY character.
Implication for marketers: Clearly, AI Art is becoming a part of pop culture, like memes, for brands to play with. Train someone up on AI Art tools (or find someone) on your social media team and get playful to start experimenting.
Man builds Metahuman AI Design Assistant (Decoder)
In what’s one of the most interesting cross-platform experiments we’ve seen, a developer combined Unreal’s Metahumans, including a custom text to speech system with facial animations, Open AI’s Whisper for voice comprehension and GPT-3 for AI conversation, along with Stable Diffusion for art creation.
The result is a personal design assistant capable of casual conversation, who discusses with him what type of art he wishes to create. The system’s logic goes beyond basic Q&A, with the AI drilling down into his requests for more details. For example, if he wants to make a house, she’ll ask if he wants to begin with the interior or exterior. Once requirements are complete, his request is formatted by the AI into a prompt for the AI Art generator, and the resulting art is then displayed on screen.
Implication for marketers: AI assistants in general have been in our homes, offices and pockets for years with Alexa, Siri and Google AI. Consider with the rapid emergence of new integrations how you might revisit branded assistants for your customers, or even in B2B scenarios.
