Boost Mobile had always believed in amplifying their customers’ passions and purpose. SCS helped bring their core values back to life by refreshing the original “Where You At” tagline into a state of mind. A space where no matter who you are, you can be whatever you want to be, and Boost is there to help you do whatever you put your passions toward.
The Return of an Icon —
"We Are Where You At"
for a new generation
After virtually launching the pre-paid mobile market, Boost had lost significant market share to Big Mobile who recognized an opportunity, and threw huge dollars at it. After going dormant for a long time, and watching the pre-paid carriers duke it out for market share and customers, it was time to get back in the fight – and remind people who was king.
Brand Relaunch/Integrated Campaign
Strategy, Broadcast, 360 Interactive VR Experience, Web Design/Development, Video Content, Social Content, Digital, Outdoor, Outdoor 360 Interactive VR Experience
Over the years, Boost had cultivated a long list of influencer relationships, displaying a crazy array of passions. As a cornerstone to the “We Are Where You At” campaign, SCS created an online, “Unlimited World” content experience, including a first of its kind 360 interactive VR experience and loads of video content highlighting some of the people and passions that Boost supports, large and small.
The social campaign tapped the inspiration from many of Boost’s influencers from the past and the present. Artists, athletes, performers, passions of all nature.
The social campaign tapped the inspiration from many of Boost’s infuencers from the past and the present. Artists, athletes, performers, passions of all nature.
The end result was an injection of fresh breath, fresh blood, and fresh meaning in the market, and the revitalized brand recognition Boost needed to step back into the highly competitive carrier market.
“The crew at SCS are genuinely passionate about our brand and what we do… They get us, they feel like a part of the team. And they always step up when it matters most to deliver a great product, with solid results.”
SR MGR ADVERTISING & CREATIVE, BOOST MOBILE