Looking for a way to update the web presence of some of its most popular characters, DC Comics turned to Fuel to develop a digital experience that would be equal parts intuitive and enthralling for their savvy young audience.
DC Kids —
Comic Icons for the Next Generation
DC Comics has been telling dashing tales of heroics since 1935, bringing the daring do of superheroes into popular culture with iconic symbols of justice like Batman and Superman. An important part of the cultural lexicon, these icons are handed down from generation to generation inspiring new audiences every day to be as righteous as their hero’s.
Client
Warner Bros/DC Kids
Project
DC Kids - Website
Deliverables
Strategy, Digital Content, Mobile App
THE
OPPOR
TUNITY
In order to create a site that would engage and build a mobile web audience for DC, we looked to incorporate opportunities for exploration and play into the core of the design. We call this ‘multi-dimensional’ design, where visitors are rewarded for their curiosity by following their own path through the site, clicking deeper and uncovering pieces of content in their own way.
THE
APPROACH
THE
IDEA
The site features bios, video clips, games and comics featuring all the classic characters, from The Flash to Superman to Wonder Woman. The easy to explore digital environment offers immersive entertainment for kids through components such as videos, downloadable activities, games, quizzes and contests. Original digital shorts from Batman Unlimited and DC Super Friends have been featured on the site as well.
Created as a rich and responsive HTML5 experience, the site is optimized for today’s Generation Z digital natives browsing on mobile devices.
4+
STARS
500
DOWNLOADS
10
MINS PER SESSION
THE RESULTS
Available in 21 different languages world-wide, DCKids.com has engaged and entertained audiences with content as king. Led by a video content and games, over 5 million visitors have already landed on the site with returning sessions averaging over 10 minutes.
