The first thing we did with the brief was break it down. Each one of the features really deserved its own messaging. With that in mind, SCS built a digital content campaign centered around five stories with real world applications. Each one highlighting another simple and practical Halo feature.
The good thing about launching a product that’s super innovative and easy to use is that the practical demonstrations pretty much write themselves. The stories were all designed around relatable scenarios. Stuck at the dentist? Use remote access to let the plumber in. Broken leg keeping you from walking Fido? Set up time fencing for the dog walker. Hands a little messy from making pasta? Unlock your door with the sound of your voice. Worried about your teenager’s late-night antics? Check out the Smart Lock History to see when they come home. It’s amazing how much easier good technology can make your world.
