Bringing a unique brand voice to a functional mobile store
SCS worked with Ryan Tedder and the MAD TASTY team through a series of brand strategy sessions with a focus on finding a brand tone that would bring Ryan’s vision to life—creating an art-inspired functional brand with its own unique vibe that would help his clients in the studio as much as it would people on the streets. SCS worked to create a brand voice that was fun, irreverent, and connected to the creative class, but strategically centered on the key brand benefits that only a hemp-infused functional water could provide.
MAD TASTY —
The feel good can
of the year
The sparkling water with a catchy name and a healthy dose of added chill, MAD TASTY infuses 20mg of hemp extract into every can. Created in 2018 by Grammy-winning musician and producer Ryan Tedder, these “functional beverages” perfectly blend flavor and hydration to enhance energy, reduce anxiety and increase creative function. To help spread the MAD TASTY word far and wide, SCS was tasked with brand strategy work that included creating a tone & voice for the brand, developing a new Shopify e-commerce website, and rolling out a pair of eye-catching truck wraps for OOH advertising surrounding their boutique retail partners to be seen throughout Los Angeles and Orange County.
Brand Strategy, Tone & Voice, Website, DTC E-commerce, OOH