How do we make an American classic relevant and accessible for 21st century families? With changing play patterns, the classic board game needed to evolve along with user habits, and Hasbro wanted a strategy that could retain the classic feel of the brand while reimagining it to fit new play styles and audiences. To bring the excitement of Monopoly into more hands and rooms, Hasbro partnered with Fuel to adapt its Here & Now World Edition into a mobile and tablet experience – and onto Google Chromecast.
Hasbro Monopoly —
Monopoly in the 21st Century
“I’m the thimble”. Monopoly is an American classic that evokes a fond childhood memory in almost everyone. A game that has been enjoyed on coffee tables around the country, bringing families together for “game night”since 1935.
Here & Now
Strategy, Digital Content, Mobile App
We developed an iOS and Android transliteration – an app fully playable on mobile devices. The game goes a step further to present a true lean-back experience, allowing players to use their smartphones and tablets as controllers to play the game on their big screens.
Players can play together locally via Chromecast or local WiFi, merging the digital experience with the in-person excitement of family game night. As a part of Hasbro’s overall Google ChromeCast game initiative, Monopoly Here and Now joined other popular game adaptations and supporting products across different board game brands – all for a more connected, more fun living room.
Results showed a massive uptake in the big screen edition, with an over 4-star rating from thousands of reviews on both iOS and Android. This new iteration of an American classic brought existing and new players a 21st century way to experience one of the greatest game brands of all time.