The challenge we faced was finding a simple way to communicate two benefits. The modern technologically advanced superior protection and hydrophobic qualities of Ultimate HybridTM, along with the simple application process of old school carnauba that most of us grew up on. Two very different sides of the same coin in Ultimate Hybrid’s case. But, as usual, the solution can typically be found in the problem. So, rather than run from the personality conflict, the creative team embraced it, and featured it as the basis of the campaign.
The Best of Both Worlds, But Better
As one of the leading names in car care, Mothers® provides a broad range of waxes, coatings, polishes and cleaners. But none as balanced as their new Ultimate Hybrid™ line which blends the hydrophobic technology of SiO2 ceramic with the application simplicity of carnauba wax, bringing the best of both worlds together and making superior car care easier than ever.
Ultimate HybridTM Launch Campaign
Positioning, Broadcast, Social and Digital Video, Display and Social Content